Almost every industry and segment now has a website to provide information, sell products and interact with their customers. These websites are created highly functional and appealing, using several marketing strategies. However, there are several factors which often act as major turn-offs for anyone visiting the website, this can affect conversion and sales.
Below is a list of 10 website design turnoffs to avoid on your website.
Your company logo and visiting card are usually the first brand elements that a potential customer will see. Following them up with a well-designed letterhead lends professionalism to your brand and helps with brand recall. Consistent branding in the visiting card and letterhead establishes your brand in the mind of your customers. You can even use the same fonts for your visiting card and letterhead. Traditionally, letterheads were printed and provided to business customers and partners in the form of a hard copy. However, now letterheads are also used to send invoices and company correspondence online. Hence it is important to design a letterhead that looks good in print and in the digital format.
Here is the list of 10 things that you should keep in mind while designing letterheads.
As a web designer or developer, you play a big role in protecting your clients as well as the people who will eventually use the website(s) you build. Yet, most web designers I talked to don’t feel like protecting their client’s privacy is part of their job. Most believe that their work revolves only around how the website looks and works, and not security and/or privacy concerns. Nothing could be further from the truth, especially in the digital world of today where hackers don’t take a rest.
Creating a truly original design for a corporate presentation folder can be difficult. Presentation folders have become a staple in business’s print marketing collateral, so at times, it can feel as if everything you come up with has been done before.
People have been faced with keeping up with change forever and there’s no exception for web designers. It seems that change has seldom happened as rapidly as it is today. Especially, if we talk about the world of digital technology and digital design. The good thing is there are tools and resources for web designers and web development agencies to keep pace. But keeping pace with the new tools alone can still be quite challenging. If for no other reason than there are so many of them.
As the experts have repeatedly said, ‘content is key’. Whether you are a web designer or a graphic designer; you must give importance to words in your design. Content is an important factor in any design. If you want to craft a bespoke website that converts, then adding appealing content is a must. It will help you to get more attention and conversion from all website visitors. Similarly, appropriate content adds greater value to your graphic design.
Words have the ability to include critical thinking along with creative thinking of web designers and graphic designers. For any web and graphic design to attract prospects and compel action, the written content has to move along with and match the tone of the design.
Whichever business you are in, your website is an integral part of your marketing strategy. Website speed has a direct impact on your sales funnel, traffic, conversion, and page views. Generally, people will lose attention from a website that takes more than 3 seconds to load. Thus, by creating a speedy website, you can increase your conversion rate and drive more traffic.
Below are some points to consider when creating a website that loads fast. We’ve outlined things that you should do to increase your website loading speed, and things that you should not do, as they will decrease your page loading times.
The perks of running an online business of your own are hard to deny. You’re not gonna be tortured by the boredom of working 9 to 5 like a robot for the wealth of others. Instead, you work anywhere anytime you want, and enjoy all the profits paid off for your work.
That being said, the problem of low productivity in terms of time, efforts, and other resources does exist when you run a one-man show business. How would you overcome the exhausting endless hours of dealing with customer complaints, fixing broken elements on your website without having some coding skills, or recovering your lost files?
Different colors ignite different emotions in people and thus, they are used to motivate and attract consumers. The Greek scholar Aristotle developed the theory of color psychology. The theory suggests that God created these colors through the celestial light. This was later changed by Sir Isaac Newton and Johann Wolfgang von Goethe who gave a scientific perspective to the theory.
Colors are an important factor in almost all purchasing decisions and are therefore extremely important in graphic and web design. Color matters a lot because it highlights the brand identity and helps to enhance the brand recall value. For instance, if you see a dark colored bottle in the red background then, you’ll immediately recognize the famous beverage brand Coca-Cola.
Designers, photographers, and creatives commonly use “Photoshop CC” as part of Adobe’s Creative Cloud package. We would like to point out that in a designer’s career there may be times of collaboration with a team and Photoshop files need to be shared. So it is very important to focus on some basic Photoshop moves as they can be overlooked and not included in many tutorials for Photoshop.
