The Importance of Words in Web and Graphic Design

The Importance of Words in Web and Graphic Design
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May 13, 2019

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As the experts have repeatedly said, ‘content is key’. Whether you are a web designer or a graphic designer; you must give importance to words in your design. Content is an important factor in any design. If you want to craft a bespoke website that converts, then adding appealing content is a must. It will help you to get more attention and conversion from all website visitors. Similarly, appropriate content adds greater value to your graphic design.

Words have the ability to include critical thinking along with creative thinking of web designers and graphic designers. For any web and graphic design to attract prospects and compel action, the written content has to move along with and match the tone of the design.

Here are the points that will help you to understand the importance of words in web and graphic design.

1. The Quality of Words:

The Importance of Words in Web and Graphic Design - Quality of WordsPin

The quality of words defines the success of website design and graphic design. If you have a website then, the choice of words plays a vital role to enhance engagement with the visitors. The words have the power to keep your website visitors engaged and motivate them to take action.

With the digital expansion in the marketing world, your graphics add the creative visual value to the marketing collateral. But, words are used to add the intellectual value in this graphic design.

As a web designer, you have to understand the requirements of your website visitors. This enables you to create the best website experience with the combination of aesthetic web design and high-quality content. Words are used to answer the unasked queries of your website visitors.

High-quality content will ultimately help you to drive traffic and increase conversion and sales on the website. Likewise, exceptional words coupled with appealing design improve the quality of your graphics.

2. Use Word for Better Understanding of Design:

The Importance of Words in Web and Graphic Design - Better understand the designPin

Designers are creative people and sometimes their creativity goes beyond the understanding of a layman. Thus, words act as a guide to explain your designs in a much better way. Web and Graphic designers have to maintain the balance of creativity with the help of content.

A well-written web copy can solve the struggle of website visitors and help improve website navigation. Content helps the website visitors to have a much better idea about the products and services available. You will lose the attention of your visitors if your designs are not easy to understand.

Graphic Designers create bespoke designs to establish brand identity. But at the same time designs should communicate the message of the brand. In case, viewers are unable to understand the meaning and message of the visuals, it will be wasted. Thus, using words along with the creative design elements will make the design more clear and comprehensive.

3. Words Help to Increase Recall Value:

The Importance of Words in Web and Graphic Design - Words increase recall valuePin

With web design or graphic design, words add greater value to the design. Simple yet effective words are used to fill the gaps of design. In the case of both website design and graphic design, words are used to express the visuals. Designs which are explained with words are easy to remember.

When you visit a website with an extraordinary written copy, you’ll definitely remember it for a long time. You should take care that your website content is engaging and easy to recall. If the visitor is not in a frame of mind to buy and just searching for the best option to buy later, your content’s recall value will count. The visitor will come back to your website later to purchase what they were looking for earlier, only if the content is equally appealing as the design.

A creative copy helps you to create graphics with better recall value. There are chances that with a design without words, your audience may scroll down their feed without stopping. However, the same design can grab their attention with the use of effective words.

4. SEO Friendly Website:

The Importance of Words in Web and Graphic Design - SEO friendly websitePin

It is important to add SEO friendly content on your website. A great website design and well-written content are not very useful if no one can find it on the Internet.  Hence it is vital for all your content to be SEO friendly to increase your website traffic. With the use of effective and well-researched keywords, you can easily boost your website rankings.

You have to understand the fact that design alone won’t help to increase website conversion. You can use blogs with SEO friendly content along with eye-catching graphics to increase traffic.

You can also optimize graphics and images with platforms like WordPress. Adding SEO optimized keywords in the caption will help to attract more traffic to your website.

5. Place Your Content Effectively:

The Importance of Words in Web and Graphic Design - place content effectivelyPin

Placement of the content in any design is as important as placement of design elements. You should ensure that the content fits the space provided by the designers. For instance, overuse of written words may allow the viewers to lose interest.

Additionally, for printable design materials, effective content placement helps reduce the total number of pages and thus the printing cost.

Make sure that the design and content are balanced equally. The right placement will lessen the chances of cluttered visuals. The design will lose its attraction with uneven placement of the content in the design. The website design should also have a specific space for content placement to enhance the website experience. Same applies to graphic design. Excessive use of words can also hamper the creativity of the design.

In conclusion, words combined with creative design are the most effective tools of communication. The web design and graphic design alone cannot win the battle of attention. You have to use the right words along with effective design elements and effects. Addition of words in the design will improve your chance of conversion and communication.

Written by Harsh Raval

Harsh is a skilled graphic designer, digital marketing consultant, web developer, and content creator. With more than 10 years of experience in content creation, Harsh is dedicated to contributing engaging and thorough graphic and web design articles to Line25.

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