Any brand requires a unique identity that people can recognize. And it is not easy to build a brand identity. Things like logo design, design of a visiting card, colors to represent the brand, and the fonts are some factors that require a thorough understanding of a unique brand identity. The process is not limited to this. Once the design is ready, you have to make sure that it resonates with your firm and the target audience.
Fonts
10 Things Not to Do While Pairing Different Fonts
Typography has always been a significant part of the branding and marketing process of a brand or service. Designing a particular type of graphic that has the potential to shout the brand’s identity is the primary function of typography. And as we can imagine, the most significant part that constitutes a type of graphics is the fonts. A single font can make your website/blog look monotonous and boring. It is always advisable to pair two or a maximum of three fonts together to create a secure and well-received identity. Often, people mistakenly combining two fonts that have entirely different personalities and end up reducing the value of their designs. To tackle this issue, we have rounded up a few things that you should not do while pairing different fonts.
16 Best Multilingual Fonts All Designers Must Have
The type of fonts that you choose for your project says a lot about what your project is and the effect it creates in the viewer’s mind. This is important when you are targeting the audience that speaks a myriad of different languages. In this case, you should take up different multilingual fonts to convey the same message in different languages. For instance, if you target the audience in India, you should know a little about how it is a land of so many languages. And in that case, fonts that are available in each language should be used to create a positive impact.
10 Fantastic Variable Fonts to Use
We all, as humans, hate the process of change, but at the same time, we love the idea of flexibility. This is because we love the freshness in our life. We love to play around with something that can take different forms for a good number of phases. The human mind is the best example of variability as it demands stability and fluctuation at the same time. Not a single one is accepted as a standalone. This is why we need variable fonts.
18 Most Legible Fonts for Books & Long Texts
Readability is the priority when you are used to writing long essays and articles for your readers. You are someone who needs to write paragraphs after paragraphs, get deeply involved in the subject matter to do justice to the topic thoroughly. Therefore, you cannot afford to use fonts that are difficult to read, making the reader squint their eyes or feel overwhelmed while scrolling or flipping pages. Hence, you need to make the best of the most legible fonts for books and long texts.
Legible fonts help create a bold visual impact without compromising on the easiness and effortlessness of reading. There are some aspects to look out for a while looking for such legible fonts. Firstly, any legible fonts for books and long texts would have large counters. Counters are the letterforms created inside a few of the letters, like O, A, B and more. The whitespace inside these letters needs to be substantial. Secondly, they should have large lowercase x-heights. Thirdly, for readability purpose, you want to stick to fonts that have subtle serifs as opposed to long or heavier ones.
25 Free Christmas Fonts You Can Use This Holiday Season
Christmas is a hugely celebrated holiday during the winter season. It is a festival for holiday greetings as well as a chance for websites and businesses to maximize profits during the Christmas shopping season. Whatever your purpose might be, you can make use of some Free Christmas Fonts this holiday season for greeting your clients, customers or even your family members. These free Christmas fonts will add a sense of cheer to your Christmas card designs as well.
25 Best Free Comic Fonts For Your Projects
As a designer, there are many design elements you need to keep yourself updated with. Different elements include patterns, design techniques, colour schemes, and typography as well. When we talk about typography, one important element is the font. Fonts are essentially a blend of typefaces with other character qualities such as the pitch, spacing and size.
7 Trending Cool Fonts for Your New Website
When visitors come to your website, they go through your text as it is the primary source of information. So while creating content, you should consider using innovative fonts that encourage people to stay and explore on your website. Fonts can also bring out the overall aesthetic value of your content. They make it easy for you to communicate with your users because certain fonts can decide the tone of the website.
15 Latest Font Pairing Trends to Make Your Design Stand Out
Pairing appropriate fonts is a great way to improve your design and introduce a little variety in it. You may want to pair 2 fonts when designing a wedding invitation card or setup fonts for a business card. It’s a challenge to figure out the right combination of fonts, though. So, first let’s look at how to pair fonts to match the latest trends. While working with pairing fonts, there are three things you should keep in mind:
How to Get Your Typesetting Right
Typesetting is the art and process of placing and arranging text on a page, a document, or a book/novel. It might look simple, but if not done in the right way, it will be full of flaws in terms of its look and layout. In all, typesetting means visual communication.
Typesetting or Typography is an art that takes years to master and a never-ending learning process. There are certain secrets to get the typesetting right. But the drill here is that as much as you will go into its depth, you will discover newer secrets to get it right and better. Here we will give you a few such secret tips to get your typesetting right:
