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Remember when websites used to feature Flash intro videos as part of a splash page? These days video use in Web Design is much more creative (and UX friendly!) with many sites using video to provide an introduction or a tour of their product or service.
Following on from our recent showcase of websites featuring full-screen videos, today’s post looks at the sub-trend of intro videos in web design. HTML5 and jQuery make it easy to add dynamic video content to your site without bogging down the browser with Flash. This means designers can start to play with video as part of a website design as well as its content.
The websites below are varied. We selected portfolio websites for video producers, official presentation websites for popular movies, websites for TV shows, websites showcasing TV ads for popular products, or simply websites that use videos in an interactive, unique way.
This post is a round-up of some great examples of video intro use in modern web design, with these designs using video as embedded objects or as lightbox-style popups with the help of Javascript.
Intro Video Web Design – Creative Examples
Mango
This is a lovely app landing page with a user-friendly design. It includes neat features and a beautiful layout that you can use as inspiration for your next projects. Click on the play button to watch the presentation video which will guide you through the most important aspects of this awesome app.
Purple.com
The popular bed manufacturer Purple.com has an outstanding example of an intro video. Instead of a hero image that occupies the main top portion of the homepage, Purple uses a high-quality video to introduce it’s visitors to their brand and products.
Nest
This is the presentation website of a hi-tech company that offers smart thermostats, smoke & carbon monoxide alarms, and security cameras. The presentation video is perfectly embedded into the homepage design.
Paper
Paper is the easiest and most beautiful way to create on the iPad and iPhone. This awesome app was created by the FiftyThree team that builds tools for mobile creation.
REUTERS TV
This is a simple website with a fullscreen video. It’s clear, effective, and exactly what the visitor is looking for. The video starts automatically and guides the user through the content of the site.
Control Films
Control Films is a commercial and music video boutique production company based in Paris. You should check out the awesome way videos were integrated into this website’s design.
Sons of Gallipoli
This is the official website for an interactive documentary that follows the stories of two mothers – one Turkish and one Australian – as they contemplate the World War One Battle of Gallipoli on the 100-year anniversary.
Inspiro
Here you have a professional WordPress theme that includes the following features: a lovely fullscreen slideshow, many widgets, and more. You can click on the large video play icon to see the whole presentation video.
Divi
Divi is a wonderful WordPress theme that comes with 18 pre-designed layouts that you can customize until they meet your requirements. Divi 3.0 is the latest version of this popular high-performance WordPress theme.
Popular from its initial launch because of its modern and innovative features, Divi’s sales increased dramatically with the introduction of Divi Builder in version 2.0. This frontend Divi Builder’s interface has been significantly upgraded in Divi 3.0 with the ability to produce live responsive previews anytime during the design process. Divi 3.0 is a high-quality, premium theme, in all respects.
Animoto
This is a wonderful website for creating videos. On its homepage, it creatively displays the features it provides for creating videos.
iA Writer
This is a tool that helps writers get focused and get started, by removing all distractions and creating a calm, focused, writing space. On the homepage, there is a simple and straightforward CTA to watch the presentation video for this app.
Sir John A Day
This is a bilingual educational website to teach Canadians about their first Prime Minister, Sir John A. Macdonald. The website invites Canadian students and educators to explore the legacy of the Fathers of Confederation and Sir John A.. The video player has a custom design which is in theme with the whole website.
Hackery, Maths & Design
The fun 3D animation appears while the website is loading. It has a fluid design with lots of creative effects and animations. Click on the video play icon to see the whole presentation video. Also, make sure you notice the cool effect that appears when you move your mouse on the Play icon. The whole website design is animated and interactive.
Starved for Attention
Worldwide, there are over 195 million stories of malnutrition. Starved for Attention underlines how increased childhood sickness and early death can be prevented with effective nutritional interventions. Their website is straightforward and effective.
Union Station Neighborhood Co.
This is Denver’s Union Station site, a station that accommodates nine types of pedestrian traffic, RTD regional buses, intercity buses, light rail, etc. Their presentation website uses a large video slider on the homepage.
Social Design House
This is the presentation website of a full-service design studio located in Rock Hill, SC. It has a cool video right on the homepage and lots of bright, vibrant colors.
The | Marmalade
This is the presentation website of an internationally acclaimed commercial film production company and a highly experienced post-production house. Scroll down and you’ll see their intro video.
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