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UI / UX Design

Creating the Perfect Color Palette for a Website

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It is rightly said that colors speak louder than words. The visual stimuli very finely guide human beings around them, and it makes a larger impact over them compared to any other aspect. Selecting the perfect color combinations for a website is an integral part of the entire branding process. Usually, people consider it as an aesthetic decision. But in a real sense, colors have a direct relation with various emotions of customers or target audience. Hence everything we do is guided by visual stimuli.

Creating an appropriate color palette for your website will allow provide it a professional look. You will be able to attract more visitors to your website. Once on the website, a consistent and effective color palette combined with compelling content, will keep your users on the web page for a longer period of time.

Here you will get a quick hands-on guide to create the perfect color palette to design your website.

Best Practices for UI and UX Design

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Every designer has his or her own favored methods and techniques to create a functional UI/UX for a web app or a mobile interface. How do you know if your process is a robust one? The steps involved in creating a digital/product experience involves conducting research, ideation, prototyping, creating high fidelity mockups and presenting your findings to stakeholders and users. However, every project is unique and comes with its own challenges.

In this article, we will discuss some of the recurring problems and challenges that a designer is often met with when creating a UX/UI for an app. These learnings can be applied to enhance the overall design, functionality and the process in smaller projects.

UI vs UX Design: Side-by-Side Comparison

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User experience design (UI design) quite simply stands for what it is – the whole experience of the user. It is a collection of interactions between the user and the company, its services, and products. In comparison, UX design measures or identifies the pain points of the user and uses this information to build a rough prototype to test these ideas from where the information is validated. UX focuses on the usability aspect of a product and there are many ways to build one that meets a need that is not currently being met in the market.