The world is preoccupied with productivity. Do more in less time; do what you’re doing better; or simply do both. The digital age has given us a wealth of tools to do both. Thereby enabling us to lead more productive and fulfilling lives.
Except – the digital age has also given us more tasks to do, tasks that are more complex, and less time to do them.
Every designer has his or her own favored methods and techniques to create a functional UI/UX for a web app or a mobile interface. How do you know if your process is a robust one? The steps involved in creating a digital/product experience involves conducting research, ideation, prototyping, creating high fidelity mockups and presenting your findings to stakeholders and users. However, every project is unique and comes with its own challenges.
In this article, we will discuss some of the recurring problems and challenges that a designer is often met with when creating a UX/UI for an app. These learnings can be applied to enhance the overall design, functionality and the process in smaller projects.
User experience design (UI design) quite simply stands for what it is – the whole experience of the user. It is a collection of interactions between the user and the company, its services, and products. In comparison, UX design measures or identifies the pain points of the user and uses this information to build a rough prototype to test these ideas from where the information is validated. UX focuses on the usability aspect of a product and there are many ways to build one that meets a need that is not currently being met in the market.
Developing and maintaining a UI design library/system for your product will help the user intuitively navigate through your web page. This systematic approach to building an interface library will bring in a visual and functional consistency to the overall design. This, in essence, helps brand your UI/UX and creates a sense of trust for the user.
As graphic designers, we have to communicate the brand’s message across to its consumers. There are many ways to do this – banners, postcards, stationery design, logos, mascots, brochures, and information packs are a few nameable mediums. To create an effective design, you have to understand the nuances of the sales message and use this information to create a visual design that is able to engage the viewer with the design and call to action buttons. Rather than focusing on immediate sales, it is important to focus on building a long-term strategy that would bring value and high return on investment. People tend to buy products from a trusted source so being able to build a relationship with the brand collateral is as important as bringing in immediate sales.Marketing your designs effectively is a skill that can be honed with time, patience and effort.
Having a well-designed website plays a big role in increasing traffic, building authority, and earning customer loyalty. The design of your website can attract or frustrate the people who visit the website which determines how much of your product or service you sell, how much viewership you earn (or lose), and which sponsors or advertisers want to partner with your website. Regardless of the goal of your website, its design will support that goal or it will hold it back. There are many trends of website design which were once acceptable, ignorable, or even desirable. Just like the trends in home design, clothing, or music and film, website trends fade over time. Just as your manner of dress or the way you decorate your home has evolved year after year, your website should too. Because of this, we rounded up some of the worst outdated, harmful, or unnecessary trends of the past few years that you should eliminate from your repertoire before the new year.