Let’s just begin with stating the undeniable fact that a brochure is a final document that organizes all the details about your business/company. It is the handout that you provide to the client to spread awareness about your product or service. A poor brochure design would drive away potential clients to the greedy hands of the competitor brands.
A brochure is necessarily a single leaflet that combines and portrays every detail about the company, product, service, event, a campaign or any other vital information. It is usually a bi-fold or tri-fold piece of paper. Still, some other designers also experiment with z-fold, c-fold or any other customized fold, substantially increasing the cost of design and production per fold.
A feature comparison table is useful in decision making for customers. Comparison tables can add value to specific product features, explaining why the product is relevant to the customer and how it is better than others. Also, while putting the list of features together, you should include expert reviews, ratings, and customer reviews to provide complete information about the product.
With the continued surge in use of technology, demand for graphic designers is constantly on the rise, and the job is constantly evolving. Customers become pickier, competitive stakes are heightened, and new, innovative tools reshape the profession. This is not to say that technology can make or break a graphic designer — ideas and execution will always be the most important aspects of the job, but often enough tools can make the execution a lot faster and more efficient. The tools on this list will help you work smarter, not harder, so that you can consistently deliver the best product to your client in a timely manner.
Though design takes place on mostly digital platforms nowadays, it’s important to still have the concrete items that will help you navigate these platforms and bring your ideas to life in a digital space. Here are the best of the best physical items to keep you company as you delve into design.
Pencil and Paper
Yes, it may seem archaic, but many designers prefer to do their initial sketch on paper to lock down the basic concepts. Plus, if you’re stuck, even just idly doodling can help to open up your mind and unlock your creativity. Prismacolor Col Erase Pencils come highly recommended for sketching because of their vibrant colors and easy erasing. Sketching with color is often more fun — it doesn’t feel as permanent as graphite or pen, so you can really get weird and wild with it, which often ends up generating the best ideas.
If you’re a hardcore pen user, you can’t do better than the Uni-Ball Signo UM-151 Gel Pens. With the smoothest ink flow you ever did see and a no-smudge finish, this pen is a gem for lovers of clean lines and polished finishes. Plus, you won’t have to invest your life’s savings into it, unlike the more hardcore of fancy pens.
My favorite from Mossery — a super cute cat cover with high-quality paper sandwiched in between. Image courtesy of Mossery.
In terms of sketchbooks, the classic Moleskine is always a great option, but if you want a bit more flair, you should consider trying one of the incredibly adorable sketchbooks from Mossery. You can choose from 34 designs, watercolor or mixed media, and even have your name on the cover — at no extra cost to you!
Wacom Intuos Pro
The Intuos Pro comes in various sizes, and even has a paper edition. Image courtesy of Image Science.
The tablet is an essential tool for all things graphic design, and no tablet is more design-friendly than the Wacom Intuos Pro. This super sensitive device can feel 8,192 levels of pressure and up to 60 degrees of tilt, making drawing on your computer almost easier than drawing with pencil and paper. If you still like the feeling of paper under your hand, however, the Intuos Pro Paper Edition includes an electronic pen that operates without batteries or a power cord and can actually draw on paper while at the same time transferring that drawing through to the tablet. Cool, right?
Google Pixel 3
This phone has low-light capabilities that most of its competitors can’t even dream of. Image courtesy of Gear Patrol.
IPhone who? We all know that Google is taking over the world, and the Google Pixel 3 just confirms those suspicions further. This phone has the best camera on the market, wrapped up in a neat package along with OLED screen and completely lag-free software. It truly is the best phone for on-the-go drawing, using snazzy new apps, or testing out mobile website designs.
Hardware has taken a few steps forward over the years, but software has improved — and is still improving — by leaps and bounds. It’s hard work to keep up with all the innovations, but it’s so worth it for the improvements in efficiency and quality of work. Plus, we’re going to make it easy for you — all the software you need is right here.
Look at allllll those files, stored, backed up, and ready to share. Image courtesy of Dropbox.
Design projects usually end up as massive files that can be a pain in the neck to store, and even more of a pain in the neck to share. Cloud storage offers a solution to both problems. Dropbox premium plans can offer individuals and teams 2 TB of storage or more — and if you’re wondering how much 1 TB of storage is, that’s the equivalent of four 256 GB Windows or Macbook laptops. You’ll never have to worry about having room for your latest work, and you’ll be able to access it all from any device. Plus, you can share these files easily from any device directly in Dropbox, or just by sending a link.
Pantone Matching System
Colors may look flawless on your screen, but when they print, you might find that you’ve been deceived.
Working digitally has its drawbacks, though they’re few and far between compared to its benefits. One of the most concerning of these is the differences between colors on the screen and tones in a print. It’s a common problem, and not the easiest to fix. Luckily, the Pantone Matching System offers a solution, with thousands of swatches that show designers exactly how their colors will look when printed.
Adobe Creative Cloud
Adobe programs have long remained the industry standard for professional graphic designers, and for good reason.
The Adobe Creative Cloud is your one-stop-shop for all the essential design programs, including Photoshop, Illustrator, InDesign, After Effects, and so much more. Of course, it takes a pretty significant investment to have all these tools right at your fingertips — $52.99 per month — but these programs are the kinds of instruments that you will use constantly once you make that financial leap. Adobe now also offers several mobile apps that will allow you to do your work from anywhere, and they’re all included in Creative Cloud.
All these tools will help set you up for success, but remember that no tool is more important than your own brain power. Tools are only an extension of the person using them, and creativity, hard work, and practice are what truly makes a great graphic designer. That being said, these tools can also work to make your life easier and your work better — that’s why so many people use them. But, whatever tools you use, however you invest your money, never lose that creative spark that got you into the job in the first place.
This is a sponsored post for Dropbox. All opinions are my own. Dropbox is not affiliated with nor endorses any other products or services mentioned.
It is rightly said that colors speak louder than words. The visual stimuli very finely guide human beings around them, and it makes a larger impact over them compared to any other aspect. Selecting the perfect color combinations for a website is an integral part of the entire branding process. Usually, people consider it as an aesthetic decision. But in a real sense, colors have a direct relation with various emotions of customers or target audience. Hence everything we do is guided by visual stimuli.
Creating an appropriate color palette for your website will allow provide it a professional look. You will be able to attract more visitors to your website. Once on the website, a consistent and effective color palette combined with compelling content, will keep your users on the web page for a longer period of time.
Here you will get a quick hands-on guide to create the perfect color palette to design your website.