Creating a logo for any brand requires time, focus, and lots of brainstorming for any designer. Since the brand’s identity, image, and core value are so important, everyone wants to make their logo eye-catching, impactful, and informative. Several tools and design elements are available to achieve the goals mentioned above for an experienced or new designer.
Logo Design
14 Wooden Sign Logo Mockups
It is important to have a brand that stands out from the rest, no matter what niche you belong to. With increasing competition every second, new businesses all around the globe keep coming to existence. This populates the market, and forces you to rely on your marketing strategies to either retain the hold of the market share you have gained by being old in the business, or as a way to break in a fairly saturated market and make a name for yourself. One such important aspect of branding that instantly gives a brand a higher pedestal over competitors if thought out thoroughly, is creating a compelling logo. Logo design is something designers constantly keep looking at for finding a new creative outlet. How do you summarize a client’s brand in the best manner possible and portray it through a logo? Well, at times Wooden Sign Mockups can prove to provide the pop a brand looks for in their logo. If you own a brick-and-mortar store, a wooden sign for your shop would serve as good as a logo.
12 Amazing Video Game Logos for Inspiration
Logos are important to any brand or any business out there – big or small. Logos help grab the customer’s attention and give your brand a chance to make a strong first impression. It also becomes the foundation of your brand’s identity, helps customers remember your brand, and differentiates you from your competitors. When we talk about the big players in any sphere, having an impressive logo becomes more important. All big brands and companies take their logos very seriously.
Think about the ‘swoosh’ by Nike, the ‘two-tailed mermaid’ of Starbucks, or even the ‘M’ of McDonald’s. They are instantly identifiable and indicators of their respective brands. Big companies and chains take pride in their logo. These symbols or any other form of logos aren’t created randomly. After thorough research and to make a psychological impact that connects with the audience’s minds to relate their want to your services and products, they are worked upon after thorough research.
Understanding Logo Shapes
Brand recognition is mainly aided with logos, which the audience often fails to realize. Whenever there is a conversation about brands, aside from the brand name, it is the logo that comes to mind first. Visuals leave a strong impact, and furthermore, influence how the brand is perceived, based upon the principles of psychology. An effective logo is the perfect combination of elements that include colors, shapes, font type, font size, text, and graphics. From all elements of a logo design, the element of shape is the strongest, as it is an important determiner of the entire design. According to the Journal of Consumer Research, the most basic yet the most important element of the logo, its shape, is helpful in influencing how the perception of the audience is built. Several organizations continue to be dismissive of the fact that shapes truly are an integral part of the logo. Like the typeface and color, shapes are capable of being symbolic of the emotions and ideas. It is through the logo and, in turn, the shape, that a brand is able to portray the values, products, and services it offers. It is a popular conception that designing a logo can be a highly artistic affair. However, it is important to note that it requires a thorough understanding of logo design and the product in order to facilitate the brand recognition and recall value
9 Tips for Using the Right Gradients in the Logo
A gradient is a gradual blending of colors where one color transitions to another color slowly. It can be a blend of colors from the same shade or can be a blend of different colors. It is possible to create gradients where one color simply blends into a different color or white or black color. The right way of having a gradient is to have colors blend smoothly into each other. The stacking of colors doesn’t lead to gradient formation. It is a colorful design when the colors don’t blend into each other.
13 Smart Architecture Logo Designs
For any company belonging to any sector, a logo acts as the first identity that customers and clients base their initial opinion about the company on. It acts as a visual identity of any company’s products and services. A logo helps a customer or a client create a sense of trust, clarity and their initial perception about your brand. Since logos are visual, they also help the most with the retention of a brand association for your existing customer or client pool. It is especially true for architecture logo designs.
Best Logo Design Tool: 15 Options to Create Professional Logos
Finding the best logo design tool and creating an excellent logo isn’t ever an easy task. As a designer, having the right tools in your tool belt can be extremely helpful. Our list is a resource that you can bookmark anytime you need to mix up your options. Especially if you’re not getting the results from the logo design program you’re currently using.
15 Best Free Photoshop Mockups for Logo Designers
As a designer myself, I often have to find logo mockups to showcase my work to clients. Sometimes, the client just can’t see how the logo will look like on a white canvas. I often showcase my design ideas using mockups because they look realistic and convey a much better design understanding.
In my 10 years of graphic designing experience, I have come across a bunch of mockup designs. There are plenty of well-designed mockups available online but the best ones often get buried in Google search results.
19 Best Logo Kit Samples
Logos are the simplest and the most effective way to promote your business. This graphical representation of a brand raises its awareness in the marketplace and are usually used across various documents and print collateral. A well-designed logo usually tells a story that is meaningful and resonates with their audience.
How To Create Reflection Text for Your Logo Design in Photoshop
In order to achieve the most professional appearing logo, sometimes you will need to know how to create a reflection from text. This is necessary because for some projects, you will want to create the illusion of depth, three dimensionality, or just to give the impression that your text is placed on something reflective, like glass, or water. Either way, it is important to know how to manipulate text and to create a reflective text, because you never know when you might need it. This tutorial is quick, easy to follow, and will give you an idea of how to give depth to your typography, along with a review of tutorials from other websites that create tutorials based on creating reflective texts. Today, we will show you how to create reflection text for your logo design, and review some great tutorials with different perspectives and approaches to the same concept.
