Graphic Design comes in many forms. Some of the most interesting and successful designs can be found nowadays on a plethora of different products and services. New forms of producing art through design are valuable to businesses, and reflect how successful it could potentially become. Without an eye-catching design, the product can be overlooked for packaging that appears more intriguing, as well as aesthetically pleasing and cohesive to the customers’ eye. Attention to detail, skill level, colors used, even the content of the design are all crucial to your packaging. It’s crucial to have the power to stand out among the competition, and it starts with the design of your product. Here, we focus on 25 of some of the most innovative beer packaging designs on the market today.
This pilsner was created with the intention of living up to the name “Arcus”, translating from the Latin word for an archer’s bow, as well as the arc of the sun, which is why they decided to create a sun goddess who is an archer. A truly visually enticing and beautiful design for beer packaging that will grab any store-goers attention.
Loch Lomond Brewery wanted to rebrand and create new modern and enticing packaging that reflects the beauty behind the beer itself, as well as the land it is brewed in. The overall brand and web design that this company possesses is both high end and creates a strong dialogue between web design, graphic design, and beer in a beautifully cohesive and successful campaign.
Minister Brewery worked with illustrator Kinga Offert-Plazej, who was given the artistic freedom to produce heavily illustrated designs for four different beers. Minister Brewery takes branding seriously, and wanted to make sure their beer stood out from the others. Together, the illustrations took these unique beers to the next level.
Mikey Burton, a visual artist, illustrated these beer packaging designs, all inspired by mythical monsters with a modern twist. It seems that whenever a talented illustrator or visual artist collaborates with a brewery or beer packaging company, only greatness and unique designs entail, standing out from other beer packaging designs.
The Hop Concept was an idea that came about with the help of two breweries, Port Brewing Co., and The Lost Abbey. These two innovative companies took the idea of air fresheners for cars, and translated this idea into four limited edition flavors of beer. With playful names and aromas and flavors working together, this beer branding created an interesting and successful packaging that is sure to call out to customers attention.
Goose Island Beer Co. along with a creative team was able to create old fashioned and sleek yet simple packaging for this barrel aged beer. Paired with the classic stout taste and a new and improved package design, this beer was able to appeal to the demographic that appreciates continuity in quality, as well as appeal to the ever growing craft beer demand in the United States today with the design.
This brewing company was able to take any customer on a trip to a place in their imagination when taking one look at any of the cans below. The illustrations convey vivid, bright colors of several places including the beach, mountains, and a serene boat scene on the lake. With these beautiful illustrations on each can, it can prove virtually impossible to throw away after it’s empty, but instead to keep it as a piece of art.
Commonwealth Brewing Company did something unique to what most other craft beers on the shelves have done to date. First, they came up with the names, then found the flavors for each by matching them to the creative names. Unlike the previous brewing companies, the visuals on the cans were created by photographing inks, oils, and other liquids interacting with various colors, ultimately creating beautiful beer with even more interesting names.
Abadía Beer by TSMGO
TSMGO is a branding and marketing company that creates award-winning packaging and labels for several different products. For Abadía Beer, they created the first “glow in the dark” beer (you need a blacklight to see it, but still very cool).
An example of why less is more. Sleek, simple designs with attractive and bright colors will always be preferred by some. This is beer packaging simplicity at its best.
This is a packaging design, and a cider, for the ladies. With a sweet and delicate design reflecting the same traits about the taste of this cider, it will be sure to not disappoint visually or quality wise.
This psychedelic play on words extends to the beer packaging. With the help of Classmate Studio as the illustrators, they were able to create a design that resembles 3D art and pop art combined, creating a cross breed of interesting colors and shapes, allowing your mind to appreciate the abstract type art, and enjoy the design as a whole.
WestFax Brewing Company wanted to switch it up in terms of flavor, as well as the branding. The gradients and graphic design work together with this beer to create a timeless piece of art, all in a beer packaging.
This special brewing company creates psychedelic, colorful packaging designs with the intention of fun, fruity flavors tantalizing your taste buds, and stimulating your mind with the visuals. Recently, they created a packaging design that helps support the LGBTQ community, which is sure to get a lot of attention.
With a colorful cap and packaging, this particular beer makes you feel like you’re right on the beach, with bright and bold greens and oranges, making you salivate with just the thought of having an ice cold beer in the sand. That is how you know you’ve done your job with beer packaging, when a person can picture themselves with the product in hand.
Ninkasi Brewing Co.
Coupled with fun names, these beers have illustrations on the packaging that are inspirational when creating any beer packaging ideas. Take a look at these artworks on beer.
Who said plaid was out of style? This beer packaging design is light and simple, yet has an interesting all-around design that most consumers can appreciate.
This particular design was created by Kevin Harold Campean, and although it is just a concept, the concept is interesting and sure to appeal to many audiences. The grips on the neck of the bottle are supposed to help in self defense, which is probably self explanatory in why this beer isn’t actually on the market. Nonetheless, it is an interesting and creative approach to packaging design.
Prodigy Brewing Company partnered with CODO design to create alluring illustrations on beer labels, based around China, to re-establish vastly important Western values and ancient Chinese art.
Heyday IPA is the center of the branding and marketing of this brewery. The main part is not just the packaging design, but the whole website. They made it fun, with funny videos and interactivity with the audience. Packaging goes a long way, but web design takes it a step further to create a successful campaign.
This is possibly one of the most unique of all of these packaging designs, because they skipped the illustrations and went right for creating an actual Buddha shaped bottle. That’s right, the bottle is shaped like a Buddha. You don’t need much more to sell me on this one, but their web design is also extremely enticing.
Aside from Lucky Buddha, there is also a popular beer packaging design that is called Funk Buddha. These designs are rebranded, new packaging, and I believe that the bright colors, as well as the designs pop and will definitely not let your eyes glaze over when you see it.
Everyone knows Blue Moon. It’s a classic, which is why sometimes, classic packaging designs work, due to the compatibility with the actual product. You can’t have a classic beer with a loud, colorful design, it just wouldn’t mesh. That is why Blue Moon still keeps their design clean, simple, yet modern and classy.
The design for Fort Point is an example of minimalist inspired illustration, along with simplistic colors. This is yet another reason why there is a balance between intense illustration and bright colors, and on the opposite side of the spectrum, the need for simplicity.