The speed of your website means more than just convenience for visitors. Site speed can make or break the success of your website. Without acceptable page load times, visitors will become impatient and leave your site, or worse yet, not hang around to give you a first glance.
Slow site speed is seen as a major red flag. So much so that search engines, like Google, will drop your site down in rank to provide their users with a quicker solution to the information they are seeking. Beyond simply inconveniencing visitors, slow site speed may significantly affect many related factors like UX, bounce rates, SEO and overall site traffic.