‘Less is more” is a frequently used phrase these days across various industries such as interior design, fashion, art, website design, and even packaging design. When we talk about graphic design, many people have drawn influences and adapted the less is more approach in their design style. This is known as Minimalism. British Philosopher Richard Wollheim critiqued a group of artists for their minimal art content during 1965 and hence originated the term minimal. Since then, the word has evolved both in meaning and esteem. It has become a symbol more than a critique for people.

The minimalistic approach only uses the necessary elements for functionality, intending to produce a clear and sophisticated look that is easy to understand. Millennials often use this approach in their home designs, web page designs to offer better user experience, and more. The rising trend of Minimalism has made many brands turn to rebranding to take advantage of this popular style.

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With the pace of change in trends and design world, it at times gets very exhausting for both designers as well as their audience to adapt and accept the ever-changing trends and to keep up with them. This is where Vintage design gains its popularity. By inculcating vintage design practices, you allow the audience to have a sense of comfort and ease. Earlier trends had a longer shelf life, and such design practices were carried out for several years, which made it easier to remember and more comfortable to relate to a product. Designers have begun to realize the power of this, and are actively using vintage design practices to stand out from the rest of the competition.

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Graphic designers are artists that create visual concepts to captivate audiences, create long-lasting memories and tell stories using typography, color, form and imagery. Even though all graphic designers tend to practice under the same general title, they work in different types of graphic design.

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A hero image is the main banner which is placed on a web page prominently, generally in the front and center. A banner image is always larger than other images present on the web page, and is generally above the fold, at the center of the page. Majority of the space is taken up by the Hero Image.

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