Unlike the traditional under construction pages from the early days of the web, a coming soon page can nowadays prove to be a handy tool when launching a new website.
If you plan on launching a new online business, you have to think about social marketability. For having a successful business online it helps to let people know what it is you are doing, even before you actually launched your product or services. How can you do this? Easy! That’s when coming soon pages come in handy. They will help you market your business even before it is actually available to the public! You can catch leads and gain social media followers before your business is actually live.
Forget yellow hard hats and flashing signs, let’s take a look at what benefits can be seen from some of the best coming soon pages! These coming soon page designs have unique approaches and concepts which will surely inspire you to create your own awesome coming soon page! Also, learn what you should include on a coming soon page in order to make it more effective and let it help you in your marketing efforts, even before the website is actually live.
Please note that the coming soon pages examples we’ll showcase below may not be visible live on the websites because the websites are already launched. However, you can see how they looked like in the photos below. They will surely offer you the inspiration you need!
What’s a coming soon page?
Coming soon pages are in essence a teaser for what is due to come once this fabulous thing has been finished. So it’s important to give an insight on what the site-to-be is all about. They usually have a design which matches the company’s branding and also some other key features, such as newsletter subscription form and social media buttons.
Develop a brand from day one
One benefit of placing something on your domain is that it gives the opportunity to develop a logo and brand that can be embedded into the minds of your viewers before the final site is even live. This is very important and makes your business easy to remember. See the example below! This coming soon page has a large logo and a simple footer which has the purpose of catching leads. It’s simple but effective – pretty much everything a coming soon page needs.
Provide email notifications or signups
It’s no use posting up an awesome coming soon page, but not providing any way of following up. It’s more than likely the viewer will have forgotten all about it by tomorrow, so being able to say ‘Hey, the site is now live – Check it out’ is super important. That’s why many coming soon pages offer newsletter subscription forms. Make sure you email the new followers right away or soon after, to give an update on how the site is going, or otherwise they’ll forget they even subscribed in the first place and you may end up with lots of unsubscribes or spam complaints.
Go to town on the design
It might only be a temporary placeholder for what is coming, but this doesn’t mean it shouldn’t be given the same amount of time and effort as the completed site. Creating something interesting and enticing will help generate interest. Do this well enough and you’ll capture a few ‘Oh, this actually looks pretty good!’ sign ups. This will increase the interest for your business and you will be able to collect even more emails! Take the websites below as an example! They are simple, yet beautifully created.
Do something fun or different
Coming soon pages aren’t anything new, there are thousands of them out there already. With this in mind, it’s important to make yours stand out. Do something unique or fun. People share stuff they like, so give them a reason to pass on the link. Be creative! These coming soon pages examples can inspire you!
Offer links to social networks
Email isn’t the only method of communication in today’s world of web. Social networks are important tools for communicating with users. Sites like Twitter and Facebook will allow viewers to learn more behind the scenes of the website. This way you will be able to gather some new followers, even before your business is actually launched! Make them visible and even encourage visitors to follow you on Twitter, Instagram or Facebook to find out more about your site.
This was the coming soon page design for our website, Line25. It was simple and with a pretty straightforward call to action message – Follow us on Twitter! It worked! We managed to gather lots of new Twitter followers even before launching the site. This helped us a lot after because Twitter was our main source of traffic at the beginning.