Other than the design of the home page, checkout page design is probably one of the most critical steps for a web designer. A clean and simple design layout of the page will result in a positive checkout experience for the user. After all, no one likes a confusing and cluttered checkout page, especially if it doesn’t channel the user to the final result which is clicking the “pay now” button.
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8 Unexpected Career Paths for Graphic Designers
As graphic designers, we often have to wear multiple hats and work on numerous things, like marketing, advertising, designing to name a few. Advancements in technology have drastically changed this industry, and to keep up with the changes, in addition to being the jacks of all trades, graphic designers today have to be specialized in their skills and find a niche that is relevant to their work. Just because you studied graphic design in school doesn’t mean that you have to be a graphic designer. You’d be surprised to know that there are a lot of other job opportunities open to people with artistic flair. Familiarizing yourself with the different options that are available to you will help you shape your future career path. In the article, we will be exploring the many choices you may not be aware of and how they can help inspire your creative career.
11 Important TED Talks Every Freelance Designer Must Watch
Freelancing is tough work and it comes with its own share of problems. Managing finances to the psychological toll of having to find new projects can handicap a beginner. But when done right, it can be so rewarding. There is a lot of free advice online, but how do you find the one that works for you? Whether you are a veteran or a recent college graduate, finding the right resources and inspiration can fuel your creative career.
Here is a list of amazing TED talks that combine complex concepts and incredible storytelling to inspire your freelancing endeavors. It is always rewarding to watch a human talk about their real-life experiences, you would be able to gain a fresh perspective and useful tips while you are at it.
19 Best Logo Kit Samples
Logos are the simplest and the most effective way to promote your business. This graphical representation of a brand raises its awareness in the marketplace and are usually used across various documents and print collateral. A well-designed logo usually tells a story that is meaningful and resonates with their audience.
An Introduction to Structural Typography
Typography plays an important role in design. To communicate a brands message effectively, designers have to spend time understanding the nuances associated with each typeface. There are a lot of variables that can affect the overall readability and legibility of a typeface. Rhythm is one of them. Just like music, text can flow like a symphony or be scrappy and disjointed like a persistent scratchy sound from an old vinyl record. A well-designed text with harmonious rhythm is easier to read than a scrappy one. There are two types of rhythm in typography – horizontal and vertical.
Best Visual Design Trends of 2019
It is important for brands to have a distinct style. To create an effective brand, designers must keep a close watch on trends that populate the marketplace. They have to be able to get more creative with how they display their products and services. By studying trends, designers can get a better understanding of what the consumers naturally gravitate towards to. Trends are incredibly difficult to spot at the time but they become a lot more visible years after they have happened.
We have gathered a list of predictions from companies like Adobe and Shutterstock to help you get a better understanding of visual trends coming your way this year.
14 Typography Skills Every Graphic Designer Should Have
Typography is an important part of web design. Its impact on the overall design of the website can’t be stressed enough. To create harmonious and readable web pages, designers should pay attention to two main factors — font size and space. By changing these variables, you can create an engaging experience for the reader. Designers have to also pay attention to how typefaces are going to look on various devices. By keeping the aesthetics and functionality of the typefaces in mind, web pages can be designed to draw in a customer to read the content. Let us dive deeper into the factors that influence typography and learn some tips and tricks to make your content more readable and engaging.
11 Best UI Mock Up Tools
Mock-ups are a visual representation of a web page or a website. Once you have created the wireframe, you can test out your ideas with the help of a mock-up. Mock-ups are usually not as detailed as the final website. These are usually a static visual and should not be confused with a prototype. Mock-ups help you experiment with various design ideas. It also makes anyone collaborating on the project to understand how a proposed website would look like?
Free Photoshop Tools for Web Designers
Photoshop is a versatile tool and designers still use it to create web page layouts. It is often preferred over ‘drag and drop’ builders as it lets you create and customize web pages just the way you imagined it. However, it can take designers a long time to create websites using this tool, especially when compared to other tools in the marketplace. We have gathered some free resources, plugins, tips, and tricks to improve your photoshop workflow and boost your efficiency so you can focus on the actual work.
This collection of resources and plugins can transform your photoshop experience as it opens up new possibilities for font choices, colors, and other design elements.
Best Design Practices for Landing Pages
If you are a marketer, you probably already know the importance of landing pages. This dedicated stand-alone page guides users to perform a single action. If designed well can draw the visitor to click your call to action button and enter your marketing funnel. The main difference between a home page and a landing page is that landing pages are usually designed for a single purpose. Home pages are cluttered and have a variety of offers while landing pages forces visitors to focus on an action you want them to take.