Let’s just begin with stating the undeniable fact that a brochure is a final document that organizes all the details about your business/company. It is the handout that you provide to the client to spread awareness about your product or service. A poor brochure design would drive away potential clients to the greedy hands of the competitor brands.
A brochure is necessarily a single leaflet that combines and portrays every detail about the company, product, service, event, a campaign or any other vital information. It is usually a bi-fold or tri-fold piece of paper. Still, some other designers also experiment with z-fold, c-fold or any other customized fold, substantially increasing the cost of design and production per fold.