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Let’s get one thing straight your landing page is where the magic happens. It’s where curious visitors turn into loyal subscribers and customers. And nope, you don’t need fancy design skills or a tech degree to create landing pages that convert. I taught myself EVERYTHING about making high converting landing pages through trial and error (lots of error), and now I’m sharing what actually works.
What Makes a High Converting Landing Page?
A high converting landing page does just ONE job it convinces your visitor to take ONE specific action. That’s it.
Here’s the simple truth most landing pages fail because they try to do too much. They’re cluttered, confusing, and leave visitors thinking “Ummm… what am I supposed to do here?”
The highest converting landing pages follow a clear formula:
- They speak directly to ONE specific audience
- They solve ONE specific problem
- They ask for ONE specific action
- They remove EVERYTHING else
According to a recent ConversionXL study, landing pages with a single focused call-to-action convert up to 266% better than pages with multiple options. Yep, you read that right 266% better!
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The Must-Have Elements of Top Converting Landing Pages
Let’s break down what you need on your landing page (and what you can happily leave out).
1. A Clear, Benefit-Driven Headline
Your headline needs to instantly tell visitors what they’ll get. Not what your product is what they get.
“Create Beautiful Recipe Cards in 5 Minutes (No Design Skills Needed)” that is good headline example.
“Welcome to Our Recipe Card Generator” that’s not so good example.
The difference? The first one tells visitors exactly what best states what the tool is.
See the difference? Benefit they’ll receive and addresses a common worry (no design skills needed). The second ju
Data from Unbounce shows headlines with specific benefits can increase conversions by up to 80%. That’s HUGE for such a simple change.
2. Compelling Visuals That Support Your Message
People process images faster than text. Your best converting landing pages will use visuals that:
- Show your product/service in action
- Demonstrate the end result or benefit
- Feature real people (stock photos convert dramatically worse)
When I switched from stock photos to real pictures of my farmhouse kitchen on my recipe ebook landing page, conversions jumped 45%. People connect with authentic visuals that show the real you.
3. Scannable, Benefit-Focused Copy
Here’s the truth nobody reads everything on your page. They scan. So make your copy easy to scan:
- Use short paragraphs (2-3 sentences max)
- Include plenty of white space
- Break up text with subheadings
- Use bullet points for key benefits
- Put important words in BOLD (not too many)
Remember: focus on benefits, not features. Nobody cares about “24/7 access to 500+ recipes.” They care about “Never staring at your pantry wondering what to make for dinner again.”
4. Social Proof That Builds Trust
Nothing convinces people like seeing others just like them who’ve already taken the leap. On highly converting landing pages, include:
- Testimonials with real names and photos
- Specific results (“I saved 3 hours every week meal planning”)
- Trust symbols like association logos or certifications
- Numbers that impress (“Joined by 25,000+ home cooks”)
When I added three simple testimonials to my homemaking course landing page, conversions increased by 34%. People trust other people more than they trust your marketing.
5. A Strong, Clear Call-to-Action (CTA)
Your CTA button is where the conversion happens. Make it:
- Highly visible (contrasting color)
- Action-oriented (“Start My Free Trial” not “Submit”)
- Benefit-focused (“Get My Meal Plan” not “Sign Up”)
- Urgent but honest (“Join Now – Limited Time Offer” if it truly is limited)
Research from HubSpot found that personalized CTAs convert 202% better than generic ones. So “Get MY Free Cheatsheet” works better than “Get THE Free Cheatsheet.”
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Common Landing Page Mistakes That Kill Conversions
Want to know what’s standing between you and top converting landing pages? Here are the biggest mistakes I see:
The highest converting landing pages remove the main navigation menu completely. Yep-no header links, no footer menu, nothing that could distract from the main offer.
When Yuppiechef removed navigation from their landing page, conversions increased by 100%. DOUBLE! That’s because every link you add is essentially saying “Maybe click this instead of converting.”
Asking for Too Much Information
Every field you add to your form reduces conversions. Period.
A study by Marketo found that reducing form fields from 9 to 5 increased conversions by 34%. Ask yourself: “Do I REALLY need their phone number right now?” If not, don’t ask for it.
Lack of Mobile Optimization
Every field you add to your form reduces conversions. Period.
A study by Marketo found that reducing form fields from 9 to 5 increased conversions by 34%. Ask
Over 60% of web traffic now comes from mobile devices. If your landing page looks bad on phones, you’re losing more than half your potential conversions.
Check your landing page on different devices. Does it load quickly? Is the text readable? Can people easily tap your CTA button with their thumb?
yourself: “Do I REALLY need their phone number right now?” If not, don’t ask for it.
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Mismatched Messaging
One of the biggest killers of landing page conversions is a disconnect between what brought people there and what they find when they arrive.
If your Facebook ad promises “10 Simple Make-Ahead Breakfast Recipes” but your landing page headline says “Subscribe to My Newsletter,” people get confused and leave.
Keep your messaging consistent from ad to landing page to thank you page.
Examples of High Converting Landing Pages (And Why They Work)
Meal Planning Bundle Landing Page
This landing page converts at 42% because it:
- Uses a bold headline addressing a specific pain point: “End the 5PM Dinner Panic”
- Shows before/after results with real family photos
- Includes 3 specific testimonials from busy moms
- Has a bright green CTA button that stands out: “Get My Meal Plan Templates”
- Removes ALL navigation and external links
Homemaking Course Landing Page
This page converts casual browsers to email subscribers at 38% because it:
- Opens with a relatable problem: “Is your home always one step away from chaos?”
- Uses bulleted lists of specific benefits
- Includes a simple 3-step process with icons
- Features a countdown timer for limited-time offers
- Has a high-contrast CTA: “Yes! Send Me The Free Workshop”
How to Create a High Converting Landing Page (Step-by-Step)
Step 1: Define ONE Clear Goal
What’s the ONE action you want visitors to take? Be specific:
- Download a free guide
- Sign up for a webinar
- Purchase a specific product
- Join your email list
Write this down and keep it visible while you work on your page.
Step 2: Know Your Audience's Pain Points
The best landing pages speak directly to a specific problem. What keeps your ideal customer up at night? What are they frustrated about?
For my recipe card template landing page, I knew my audience was frustrated by:
- Disorganized recipe collections
- Recipes that were hard to follow while cooking
- Feeling embarrassed to share recipes with friends
Your landing page should address these specific pain points immediately.
Step 3: Craft Your Headline and Subheadline
Your headline should promise a specific benefit or solution to their pain point.
Your subheadline can:
- Explain more details
- Address objections
- Add urgency
- State who it’s for
Headline: “Create a Clean, Organized Home in Just 15 Minutes a Day”
Subheadline: “Even if you’re overwhelmed, have young kids, and have tried and failed before”
Step 4: Design with Focus in Mind
When building your page:
- Choose simple, clean designs
- Use plenty of white space
- Make your CTA button stand out with contrasting colors
- Use directional cues (arrows, eye gaze) to point toward your CTA
- Remove ANYTHING that doesn’t directly support your ONE goal
Step 5: Test and Improve
The highest converting landing pages aren’t born that way they’re made through testing and tweaking.
Even simple A/B tests can make a huge difference:
- Try different headlines
- Test button colors and text
- Experiment with different images
- Add or remove testimonials
- Adjust the page length
Simple Solutions. Real Results.
Your High Converting Landing Page Checklist
Before you publish, make sure your landing page has:
✅ A clear, benefit-driven headline
✅ Subheading that addresses objections
✅ Engaging, relevant visuals
✅ Scannable copy focused on benefits
✅ Bullet points highlighting key features
✅ Social proof (testimonials, numbers, badges)
✅ Strong, visible call-to-action
✅ No navigation menu or distractions
✅ Mobile-friendly design
✅ Fast loading time (under 3 seconds)
Time to Take Action!
Creating landing pages that convert isn’t complicated, but it does take focus and intention. Remember your landing page has ONE job. Make every element support that job, and you’ll see your conversions climb.
Start with one landing page for your most popular offer. Apply these principles, test what works for YOUR audience, and build from there.
The best part? You don’t need fancy tools. Even a simple landing page built with the right principles will outperform a beautiful page that lacks focus.
Your highest converting landing pages are waiting to be built. What will you create first?
Common Questions about Common UX Design Mistakes
Examples of poor UX design include websites with confusing navigation, excessive pop-ups, and unclear calls to action. A notable example is a well-designed e-commerce site with a complicated checkout process, which can frustrate users and lead to cart abandonment.
The 4Cs of UX design – Consistency, Continuity, Context and Complementary – are important guides in creating the optimal experience of using a product or service. Creating a great user experience means taking a human-centric approach to software design.
In the interior design world, 6-3-1 is a magical combination. This general rule of thumb can also help you get started in UI design. It essentially means how 60% + 30% + 10% proportion is meant to give balance to the colors used in any space. This concept is incredibly simple to use.
Some of the most frequent UX design mistakes include: Striking the wrong balance between aesthetics and functionality. Ignoring user needs and feedback. Bombarding users with pop-ups.
A wicked problem is a social or cultural problem that’s difficult or impossible to solve because of its complex and interconnected nature. Wicked problems lack clarity in both their aims and solutions, and are subject to real-world constraints which hinder risk-free attempts to find a solution.
