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Why and When to Redesign Your Website?

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In this evolving and competitive market, every business to be at the top of their game for making a significant profit to sustain operation. In order to do so, having an online presence is as important as having a good product, as one can’t sell a good product without promoting it.

Even though physical marketing and word of mouth do play a vital role, online presence is quite an essential factor. For any business, having a website is not only recommended, but necessary. Every business website should have all the necessary details about the business as well as its products or services and other relevant information. A website is actually an online storefront for any business as people are now getting more interested in online buying and shopping. More and more people are using their laptops, desktops, phones and tablets to find all of the products they need and are getting dependent on Internet to search and find the right product or service. A website helps in reaching out to those people and helps turn them into potential customers.

In case you wish to amplify your business prospects and wish to remain on the radar of  potential customers, then you need to make sure that your website is always up-to-date and stays in line to needs and wants of your customers, as well as in line with current design trends. Your website essentially serves as a medium of interaction between your business and your customers. In fact, customers like to communicate with  different brands whose websites are modern, intuitive as well as sophisticated. Most of the customers, on their quest of doing a transaction with the business and dealing with them, check the online presence of the business and its present competitive edge in the current market before they even get in contact with the business. They generally see whether the business has been able to remain updated with the upcoming technology as well as latest business environment along with the standards that have evolved with the recent changes.

In case your business website is not in line with the latest trends of the digital world, it may send a signal to your potential customers that your business is outdated. The last thing you want is for a potential customer to visit your website and leave immediately because they think the website looks “dated”, so the product must be bad. The website of your business is actually the face of your business, and it attracts the customers to use your product or avail your services. So, it is quite imperative that you keep revamping your business website on a constant basis. A general recommendation is to redesign your website at least once every few years. It is the only element which will leave a lasting impression in the mind of your customers. If it is done in the right fashion, it will certainly propel your business on an upward trajectory. However, the cost, as well as time which is involved in redesigning the website, isn’t something that some small businesses can deal with, but one thing is certain – you have to turn your website into an impressive and powerful marketing tool for your business which will assist your business in achieving success.

There are many businesses that understand the inherent importance of having a streamlined as well as great-looking website and they are also aware of the problems which they are vulnerable to, but they may not know how to deal with them. Redesigning a website does require a lot of hard work as well as time along with a decent amount of money. Almost all of the web designing agencies provide redesign services. These agencies will certainly customize your website as per the suggestions provided by you and the requirements of the business and also employ all the latest digital and technological trends.

Now, you must be thinking when is the right time to go about redesigning my business website and why should I do it? Here are some reasons for why you should redesign your website and how to do so:

Your current website does not meet your existing needs

The first thing that you need to see is whether your current website is not flexible enough to meet your current needs. If that’s the case, it means you need to redesign your website. A good website design provides you ample space for maintenance, experimentation as well as updates. You don’t need to have complete knowledge of the technical aspect of the website designing process, and you can redesign the website with updated CMS (such as WordPress) which makes content changes quite easier as well as faster. You can also use website design services to do the work for you. In case you are not knowledgeable enough to design your own website, then you can use website building related case-studies to do so.

Latest design trends have changed significantly

Another reason why you need to redesign your business website is that the web trends have changed and you are lagging behind. There are many businesses that have overlooked the responsive website design trend. Most of them paid the ultimate price since it actually hampered their search engine ranking. It is also worth noting that responsive website design also improves the user experience as well as accessibility on various devices. This not only improves your chances to get more leads / sales / customers but also improves your ranking with search engines. Making your website responsive to different devices during the website redesign process is considered to be the most important aspect of an SEO-friendly website. If your website is not responsible or not fully responsive (has certain issues with responsiveness), then you must redesign your website as soon as possible.

The major mistake that most of the businesses make is they don’t remain updated with the latest design trends. It generally happens with many companies that do not consider the website as an utmost priority. This outlook on one of the most essential aspects of their business hurts them in the long run and leads to loss of potential customers. They face problems especially when their business starts to grow, and they don’t actually realize that the environment and market have changed a lot. In such cases, it is important to follow the latest design trends in order to convey the message that the business is updated to the audience, along with the information that the business is working on providing better user experience to them. This is a vital aspect of every business, as every business needs to keep their customers informed about the changes that are being brought to the website that will provide them a more pleasant experience.

Your products and services are not what they used to be

Another key reason why you need to redesign your website is that your products or the services have become outdated. A new product or a new service can certainly be a reason to redesign your website. For instance, if you wish to change the focus of your business from business to client to business to business, then you may wish to change the marketing approach. You need to make sure that the website for your business sends the right message as per your product and marketing.

You want an additional edge over competition

In case your competitors are ahead of you, then it is essential to redesign your website. If you have developed your website correctly and made it attractive, it can make your business remain different from the rest of the competition. When you are starting a business, following the existing market trends can certainly send the message that you are quite serious and sincere about your business. However, you have to understand that following competitors doesn’t mean that you are copying everything that they are doing. When you are redesigning an existing website of your business, then it is better to use the patterns as well as layouts which are common to top performing websites your industry.

Conclusion

It is important to get updated with the latest design trends when you are running a business. Having a good online presence can certainly increase the chances of your success. It leads to more customers and lead generation opportunities. It also displays the importance that you give to the user experience and that you care about their expectations. It is quite essential to redesign your website periodically, especially because the online world is changing rapidly and the market is evolving at a swift pace. It is essential to remain updated with the latest trends and include the recent developments to appear more sincere and serious about your business and send a positive message to your customers.

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Written by Iggy

Iggy is the main person behind Line25. Iggy is a designer who loves experimenting with new web design techniques, collating creative website designs and writing about latest design trends, inspiration, design freebies and more. You can follow Iggy on Twitter.

1 Comment

  1. Lucie Oliver says:

    I was looking for this. Thank you very much for sharing with us.

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