Typography can be divided into two areas – macro and micro typography. The relevance of typography on a web page cannot be stressed enough. It is important to consider its nuances and use it in a way to enhance the overall readability and legibility of a web page. Before crafting a page, it is important to understand the difference between micro and macro typography. This will help the designer focus on the readability and legibility of the overall design.
UI vs UX Design: Side-by-Side Comparison
User experience design (UI design) quite simply stands for what it is – the whole experience of the user. It is a collection of interactions between the user and the company, its services, and products. In comparison, UX design measures or identifies the pain points of the user and uses this information to build a rough prototype to test these ideas from where the information is validated. UX focuses on the usability aspect of a product and there are many ways to build one that meets a need that is not currently being met in the market.
A Systematic Guide to Building a UI Design System
Developing and maintaining a UI design library/system for your product will help the user intuitively navigate through your web page. This systematic approach to building an interface library will bring in a visual and functional consistency to the overall design. This, in essence, helps brand your UI/UX and creates a sense of trust for the user.
How Visual Design Affects Sales and Marketing
As graphic designers, we have to communicate the brand’s message across to its consumers. There are many ways to do this – banners, postcards, stationery design, logos, mascots, brochures, and information packs are a few nameable mediums. To create an effective design, you have to understand the nuances of the sales message and use this information to create a visual design that is able to engage the viewer with the design and call to action buttons. Rather than focusing on immediate sales, it is important to focus on building a long-term strategy that would bring value and high return on investment. People tend to buy products from a trusted source so being able to build a relationship with the brand collateral is as important as bringing in immediate sales.Marketing your designs effectively is a skill that can be honed with time, patience and effort.
First Year of Design – What Should Be in Your Portfolio?
When you are starting out your career in the creative industry, it is important to showcase work that not only shows your talent and technical skills as a designer but also emphasizes your thought process and who you are as a person. A good portfolio often tells a story about design and your relationship with it. Employers come across a variety of portfolios on a daily basis, how are you going to make yours unique?
10 Creative Ways to Make Flyer Design Stand Out
Flyers are a great and easy way to promote your business. A well-designed flyer can grab the users attention and hold it long enough for them to act on it. It is an important part of marketing strategy and when done well can bring in immediate sales and brand recognition.
Growing Your Business as a Freelance Designer
As a freelance designer, you don’t get a job – you have to make one. It is a challenge to build your personal brand and stand out in a crowded internet marketplace. Here are some ways designers can find freelance clients and build their personal brand on the side.
16 Books Every Graphic Designer Should Read
As graphic designers, we are constantly looking to learn and refine our skill sets. The wealth of inspiration and knowledge that can be found in a good book is usually incomparable to the readily available content on the internet. Whether you are an established design professional or a beginner who is looking to learn new skills, we recommend this list of 12 inspiring graphic design books to fuel that creative spark.
Slow Website? How to Improve Site Speed
The speed of your website means more than just convenience for visitors. Site speed can make or break the success of your website. Without acceptable page load times, visitors will become impatient and leave your site, or worse yet, not hang around to give you a first glance.
Slow site speed is seen as a major red flag. So much so that search engines, like Google, will drop your site down in rank to provide their users with a quicker solution to the information they are seeking. Beyond simply inconveniencing visitors, slow site speed may significantly affect many related factors like UX, bounce rates, SEO and overall site traffic.
The 10 Most Popular Google Fonts of 2018
Google Fonts is an open source collection of nearly 900 font families that are used by graphic designers, web designers and content specialists for both digital and print design projects. Google Fonts have been downloaded over 19 Billion times by users. All the fonts are available for download from the Google Fonts GitHub repository or you can download the font library into your server. While companies like Adobe and others have followed suit and built their own font directories, Google Fonts remains the top choice for personal and professional use due to its breadth of quality open source font options.
