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40 Branding Ideas for Startups All Over The World

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Some people think entrepreneurship is easy, but they cannot be any further from the truth. Many entrepreneurs struggle and work very hard to get their startup going and most of the time, what appears to be an overnight success, actually implies lots of years of hard work with multiple ups and downs.

When developing branding for startups, one must take into account that a brand strategy should reflect the client’s positioning statement.

The marketplace is a crowded space and setting your startup apart from others is a very important step to success. One of the most important ways to differentiate your startup from the crowd is to focus on a good design. Creating products that look good certainly is a good strategy.

These 40 branding ideas for startups we showcased below are examples of great visual identity projects that have already proven to be successful and that reflect certain branding design trends.

Also, keep in mind that behind every thriving business stands a brand design that’s easy to remember. Brand boards are very useful to keep you focused on the image you want to build for a company and maintain the unity of the brand. Brand boards are particularly useful for showcasing your branding design to your client. A brand board gathers all the branding elements in once place, such as logo, business card design, packaging design, letterhead design, as well as color palette, images, typography, and patterns. This way you can quickly evaluate your brand design’s strengths and correct what needs to be modified.

Besides listing below some creative branding ideas for startups, we decided to also show you some cool brand boards with inspiring designs. Take a look and let us know which ones you like!

MUSETTE bakery

This is the family business of two siblings. In their bakery, they use no preservatives, everything is natural and the homemade pastries are wrapped in a stylish black-and-white patterned packaging.

MUSETTE bakery branding ideas for startups

CAFEOLOGY

CAFEOLOGY is an independent supplier of beverages (coffee, tea, and sugar, ethically sourced from farmers in Colombia, Costa Rica, the Dominican Republic) to restaurants and cafes, which promotes its core value of only supplying fair trade products.

CAFEOLOGY Branding Ideas

Simple

This is a design for a restaurant with simple and unusual food made from local, seasonal products. This is a new generation fast-food restaurant, focused on simple and original recipes.

Simple Branding

Tea Time Tale Branding and Packaging by Arya Vijayan

This is another wonderful brand board that includes many elements that show the unity of the company’s brand.

Tea Time Tale Branding and Packaging Brand Board

Nordstream Off-Road

This identity design is created with a focus on the company’s main audience, composed of strong men who like hunting, fishing and safari on Kola Peninsula. The logo represents letter N entered in the tire tread image.

Nordstream Off Road Branding

Enigma Personal Identity

Enigma was the name of a machine used during World War 2 that had a rotating encryption mechanism, which allowed encrypting and decrypting messages. This design is simple and clever.

Enigma Personal Identity

Mary Wong Brand Design by Fork

Mary Wong is a chain of noodle bars from Russia. They combine Asian accuracy with an American spirit. Created by studio Fork, the brand identity combines a sense of reduced objectivity with lovely elements and illustrations.

Mary Wong Brand Design

I Love coffee every day

This is a corporate identity project designed for a coffee-to-go chain. The unique idea is that the logo can vary by using simple markers or stickers, depending on the day of the week.

I Love coffee every day

Personal Branding

This project is quite nice with its angles and sharp edges. The result is an excellent brand identity design.

Personal Branding

BROX – Self Branding

Brox is the idea of a graphic designer created for self-promotion. The central idea was to mix a clean look with some sketches from an old sketchbook.

BROX Self Branding

Branding and Website Design: Bespoke Creative by Tomasz Mazurczak

Bespoke Creative is a design, marketing and sales team that specializes in bedding, wall covering, and window covering.  Tomasz Mazurczak created this full corporate identity visual with various versions of the logo, for this project.

Branding Creative

Veletex

The idea for the sign was born around letterform V, which stands both as an initial for the company and a sign for victory. The structure and color of the sign correspond to the idea of ‘blue ribbon’, a reward for excelling in quality.

Veletex Branding

BangBang — Branding on Behance

This is a graphic design project for the rebranding of a London Vietnamese canteen. The black and white design enhances the atmosphere through patterns, handwritten typeface, and dynamic layouts.

BangBang Branding Behance

ESTÚDIO DHARMA

This design represents the new visual identity created by Estúdio Dharm. The final visual identity is created with the help of different colors and textures.

ESTÚDIO DHARMA Branding

This Coffee Branding Concept Creates Simplicity Through Color-Coded System

This is an amazing brand board that showcases the creativity of the designer. Beautiful packaging design combined with amazing typography and a color-coded system to recognize each flavor.

Coffee Branding Concept

Artwork di francesco pesce

This portfolio includes various promotion materials for “A Furnacella” restaurant. Black and light green dominate the visual identity created by Francesco Pesce.

Artwork Branding

Beautiful Branding for Spanish-Mexican Restaurant Montagu

This is a beautiful branding design created for Spanish-Mexican restaurant Montagu. The two elements included in the design – detailed black and white illustrations and colorful photography – compliment each other perfectly.

Beautiful Branding Restaurant Montagu

HNINA

Isabela Rodrigues has created a lovely and bold look for Hnina, a healthy chocolate alternative.

HNINA branding

RESTORATION HARDWARE BABY & CHILD

This design packaging is distinctive and reflects the attitude and ideology of this luxury home goods company.  Designs were inspired by the places from which products were gathered.

RESTORATION HARDWARE BABY CHILD

Inspice: Packaging Set of 3

This design was created for a high-end herbal brand: Inspice.  There were created a series of three packages for products that would be sold in stores (cutting board, spice pack, and an olive oil pourer).

Inspice Packaging Set branding ideas for startups

Mitsuori Architects designed by Hunt &Co.

Mitsuori Architects is an architectural design studio that creates high-quality structures and spaces that combine aesthetic beauty with careful planning and thoughtful detailing.

Mitsuori Architect Branding

200 Years Coffee – Logo and Identity

200 Years Coffee brand was created to please connoisseurs of a real cup of coffee. The idea of the design was to create a clean and clear symbol that showed how special this organic coffee is.

 Coffee Logo and Identity

Split Milk

This is a visual identity project for a Melbourne-based interior design team, Spilt Milk. This identity design does not rely on just one logo but on a range of interchangeable logo variations, all showing the letter ‘I’ “spilling” into the ‘L’ in different ways.

Split Milk Branding

TILÍN CACAO

Sweety Branding Studio created packaging and branding for Tilín – a chocolate brand from Colombia. The design includes an illustration that represents the past of cacao cultivation with a beautiful twist featuring all-cap style typography.

TILÍN CACAO Branding

Leeds Juicery

Leeds Juicery is the first cold-pressed juice company in Leeds. The visual identity focuses on capturing purity, meditation, health and the Ayurvedic science.

Leeds Juicery Branding

RE_STORE

This is an eco-friendly packaging design that reduces the environmental impact. Re_store is an initiative to recycle and to recover used materials and transform them into new products.

RE_STORE Branding

Mignon

Mignon is an old, traditional confectionery business in Marseille, France. French designer Benoit Galangau conceived a new, modern visual identity concept for Mignon.

Mignon branding ideas for startups

Branding Inspiration: Puree Organics by Studioahamed

Studioahamed has created this special brand identity for Puree Organics, a medicinal vegetable garden where the public can buy naturally farmed food located in their neighborhoods.

Branding Inspiration

Cafe & morning

This chic and creative packaging design was created for Cafe & Morning, a coffee shop that was founded in 1996, in Milan.

Cafe Branding

In Bed

In Bed is an online store that retails homeware items created by Japanese and American designers. The result is an interesting contrast of typographical austerity and fine details.

In-Bed Branding

Artwork di andrea petruccio

This business card design is simple but professional, created by Andrea Petruccio, a graphic and web designer.

Artwork branding ideas for startups

Hawksfield – Identity

Hawksfield is a modern real estate agency situated in Cambridge. Its identity consists of a letter mark and a dynamic graphic system.

Hawksfield Branding

Lola & Gray Branding by Mint Studio Design

Lola & Gray branding includes the following design elements: business card, letterhead, envelope, postcard and appointment card. The design has a marble pattern that can be easily edited to fit any brand.

Lola branding ideas for startups

Solution – Juice Bar

This fresh looking design was created by JBS, a team of former juice bar owners who have joined to make smoothies and blended beverages.

Solution Juice Bar Branding

Zdunkiewicz Studio / Self Promotion

These beautifully executed designs are self-promotion materials for Zdunkiewicz Studio. Their business card designs are extremely creative.

Zdunkiewicz Studio Self Promotion

HARMONY WITH NATURE

This is a visual identity design created for a store that sales plants and trees. For this design, there were used only two colors – black and warm beige – and the logo is built on a symbolic leaf with a geometric shape.

HARMONY Branding

A Panzer

This interesting promotion material was created for A PANZER studio by Anne Katharina Schulze and Tim Panzer.

A Panzer branding ideas for startups

SWORN

“Sworn” is an amazing series of book designs. The acts of joining hands symbolize the ways people establish relationships.

SWORN Branding

Roots & Freens

This a visual and branding identity created for Roots & Freens restaurant. The design includes a modern menu and a farm stand inspired.

Roots branding ideas for startups

Regal

This corporate design project has an elegant, high-end look. The designers gave special attention to the details, such as textures and materials.

Regal Branding

Blooma Floral Studio by Lizzy Cantu on Behance

This is another lovely example of a brand board where you can see a couple of branded products. The colors are stunning and the designs are well-thought, simple but effective.

Blooma Floral Studio Brand Board

MINERALS NATURAL CARE™

This is a very creative branding projects that you can see beautifully displayed in this brand board. The fonts and colors are delightfully chosen for an eye-catching design.

MINERALS NATURAL CARE Brand Board

BARRO BLUE

Here are some products from the branding department, lovely showcased on this brand board. Get inspired by this item and start creating your own designs.

BARRO BLUE Brand Board

New Branding + A Free Brand Board Template

Check out this brand board and use what you learn to create your own projects. You also have instructions on how to use it properly.

New Branding + A Free Brand Board Template

Rebranding | Brand Board + Website

This is a rebranding project. See how the designer started the process and also the final result. This info will surely come in handy in your future projects.

Brand Board Website

Camellia Milk Tea on Behance

Check out this stunning concept design and see what new things you can learn. This is a small bit from a brand board that contains all the characteristics of the brand.

Camellia Milk Tea Brand Board

Amie Bakery

Here you have an excellent brand board that includes multiple items. See how the designer created these various products, with different shapes and uses, but in the same style.

Amie Bakery Brand Board

PilyQ Branding by Wallnut Studio on Behance

This is another example of a brand board that you can use as an inspiration to create your own. The things you learn will definitely be useful in the future.

PilyQ Branding Brand Board

Raspberry – Vegan, and Organic

Here are some various products from a patisserie that uses only vegan and organic products. This brand board showcases the unity between the design of all these elements.

Raspberry Brand Board

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Written by Iggy

Iggy is a designer who loves experimenting with new web design techniques collating creative website designs. You can follow Iggy on Twitter.

3 Comments

  1. Cole Hooey says:

    Very cool! I really like the Mary Wong branding!

  2. Amit says:

    In the era of startups, such post was really much needed.

    I hope this will surely help getting some initial momentum to the startup businesses

  3. Celrius says:

    this is really useful for me!

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