How to Create a High-Converting Landing Page

Creating landing pages that convert isn’t just about pretty design it’s about understanding what makes visitors click that magical button. The highest converting landing pages combine strategic elements that guide visitors exactly where you want them to go. Let’s walk through exactly how to create a high converting landing page that actually works.

What Makes a Landing Page Convert?

Before diving into the how to, let’s talk about what “high-converting” actually means. A top converting landing page typically achieves conversion rates of 10% or higher, compared to the average of 2-5%. The best landing pages for conversions don’t just happen by accident.

High converting landing pages share these key characteristics:

• Clear, compelling headline that matches visitor intent
• Strong, benefit-focused subheadings
• Single, obvious call-to-action
• Minimal distractions and navigation options
• Social proof elements like testimonials and reviews
• Mobile-responsive design
• Fast loading speed
• Relevant, high-quality images

The Anatomy of Highly Converting Landing Pages

Let’s break down each essential element needed to create landing pages that convert visitors into customers or subscribers.

1. Irresistible Headlines

The headline is the first thing visitors see, and 80% will read it while only 20% continue reading the rest. For a highly converting landing page, your headline should:

• Clearly state your unique value proposition
• Address a specific pain point
• Create curiosity
• Be concise (ideally under 10 words)

For example, instead of “Our Email Marketing Software,” try “Increase Email Opens by 37% in Just 14 Days.”

2. Compelling Subheadings

Subheadings support your main headline and provide more detail about your offer. 

On the best converting landing pages, subheadings:

• Expand on the headline’s promise
• Introduce key benefits
• Guide the reader’s eye down the page
• Break up text for easier scanning

Effective subheadings act as “mini-headlines” that keep visitors reading and moving closer to conversion.

3. Persuasive Copy That Converts

The copy on top converting landing pages follows a proven formula:

• Identifies the problem (pain point)
• Presents your solution
• Explains key benefits (not just features)
• Addresses objections
• Reinforces the call-to-action

Remember to focus on “you” language rather than “we” language. High converting landing page copy speaks directly to the visitor’s needs, not about how great the company is.

According to marketing expert Neil Patel, “The most effective landing page copy answers the visitor’s question: ‘What’s in it for me?'”

4. Strategic Call-to-Action Placement

The call-to-action (CTA) is where conversion happens. For a high converting landing page, your CTA should:

• Use action-oriented, benefit-focused language
• Stand out visually from the rest of the page
• Appear above the fold AND after key selling points
• Create urgency when appropriate
• Be incredibly specific about what happens next

Instead of “Submit” or “Sign Up,” try “Get My Free Template” or “Start My 14-Day Trial.”

5. Social Proof Elements

Nothing builds trust like seeing others have already taken the plunge. 

Examples of high converting landing pages almost always include:

• Customer testimonials with photos and names
• Case studies with specific results
• Trust badges and security seals
• Client logos
• Review scores or ratings
• Usage statistics

One study found that landing pages with testimonials convert 34% better than those without.

6. Attention-Grabbing Visuals

Images aren’t just decoration on highly converting landing pages. 

They should:

• Show the product in use
• Demonstrate before/after results
• Include directional cues that point to important elements
• Feature real people (especially faces looking toward your CTA)
• Complement rather than distract from your message

When reviewing high converting landing page examples, notice how the visuals always support the main conversion goal.

Common Landing Page Conversion Killers

Even the best-designed page can fail if it includes these conversion-killing elements:

• Too many navigation options that lead visitors away
• Multiple competing calls-to-action
• Slow loading times (every second delay reduces conversions by 7%)
• Requiring too much information in forms
• Generic stock photos that feel inauthentic
• Unclear or confusing messaging
• No mobile optimization

Step-by-Step Process to Create a High Converting Landing Page

Now let’s get practical. Here’s how to create a high converting landing page from scratch:

1. Define Your Single Conversion Goal

Start by determining exactly ONE thing you want visitors to do. The best landing pages for conversions have a singular focus, whether it’s:

• Signing up for a free trial
• Downloading a resource
• Making a purchase
• Registering for a webinar
• Subscribing to a newsletter

Be specific about what success looks like. For a highly converting landing page, this clarity is essential.

2. Understand Your Target Audience

Before writing a single word, know:

• Who exactly is coming to this page
• What problem they’re trying to solve
• What objections they might have
• What language they use to describe their challenges
• What stage of awareness they’re in (problem aware, solution aware, etc.)

This understanding shapes everything from your headline to your CTA.

3. Craft Your Unique Value Proposition

Your UVP answers the visitor’s question: “Why should I convert HERE instead of somewhere else?”

For example, a UVP for a language learning app might be: “Learn conversational Spanish in just 10 minutes a day with our scientifically-proven method.”

4. Design Your Page Structure

For a high converting landing page, follow this proven structure:

• Eye-catching headline above the fold
• Supporting subheadline that elaborates on the main benefit
• Hero image or video demonstrating your offer
• 3-5 key benefits with icons
• Social proof section
• Problem/solution explanation
• FAQ section addressing common objections
• Final CTA with urgency element

5. Write Conversion-Focused Copy

When writing copy for landing pages that convert:

• Focus on benefits over features
• Use bullet points for scannable content
• Keep paragraphs short (3-4 lines maximum)
• Include power words that trigger emotion
• Address objections directly
• Use the active voice

6. Optimize for Mobile Users

With over 50% of web traffic coming from mobile devices, your high converting landing page must look and function perfectly on small screens:

• Ensure buttons are large enough to tap
• Reduce form fields for mobile users
• Use legible font sizes
• Test loading speed on mobile networks
• Make sure images resize appropriately

7. A/B Test Critical Elements

Even experts can’t predict with 100% accuracy what will create the highest converting landing pages. That’s why testing is essential:

• Test one element at a time (headline, CTA color, form length)
• Run tests with sufficient traffic for statistical significance
• Implement winning variations
• Test continuously for incremental improvements

Real-World Examples of High Converting Landing Pages

Let’s look at some high converting landing page examples and what makes them work:

Airbnb Host Page: Converts at 15%+ with a simple headline focusing on earnings potential, a prominent calculator showing potential monthly income, and social proof from existing hosts.

Hubspot Free CRM: Achieves 20%+ conversion by emphasizing “free forever,” showing a simple product screenshot, and requiring minimal information to get started.

Slack Homepage: Converts new teams at an impressive rate by clearly explaining the benefit (“less email, more productivity”), showing the interface in action, and offering an incredibly simple signup process.

Measuring Landing Page Success

To truly create landing pages that convert, you need to measure the right metrics:

• Conversion rate (primary KPI)
• Time on page
• Scroll depth
• Bounce rate
• Form abandonment rate
• Cost per acquisition

Remember that the highest converting landing pages aren’t necessarily the prettiest – they’re the ones that connect with visitors and move them to take action.

Final Thoughts on Creating a High Converting Landing Page

Creating a high converting landing page isn’t a one-time task but an ongoing process of refinement. The best converting landing pages evolve based on user behavior, market conditions, and testing results.

Start with the fundamentals outlined above, then test and optimize your way to better performance. Remember that even small improvements can significantly impact your bottom line a 1% increase in conversion rate could mean thousands in additional revenue.

Ready to create your own highly converting landing page? Start by analyzing examples of high converting landing pages in your industry, then apply these principles to craft a page that truly connects with your audience and drives the actions that matter most to your business.