It is always hard to start something. Even now, before writing this post I have spent almost half an hour on thinking where and how to begin. The same is about website building. You have a dream to create a website, what then? You need to shape the destiny of your future site, i.e. to choose its foundation. You make this crucial decision once and further it will influence on the entire website development process, as well as its maintenance and success among users. So what are the main factors making one website building platform better than another and how you can differentiate them?