6 Months of Line25 – A Look Behind the Scenes

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Line25 just passed its sixth month of operation, and has seen awesome growth since the first post in March 09. I’d like to put out a big thanks to all subscribers and readers, as you’re the ones who have helped the site grow so quickly in such a short period of time! Let’s take a look behind the scenes at some stats and figures, which will hopefully provide handy hints or tips to anyone growing their own design blog.


A little history

As many of you know, Line25 is my second design blog. I originally set out developing Blog.SpoonGraphics in April 2007, which has grown to an amazing level. Between late 2008 and early 2009 I planned on increasing my blogging activities to include more postings and a further look into the world of web design. I was in two minds whether to simply post more stuff on Blog.SpoonGraphics, or set up a second website. With Blog.SpoonGraphics gaining quite a reputation for Illustrator tutorials, I decided that setting up a blog specifically for web design was the way forward.

After a couple of months of designing, brainstorming and building, Line25 was ready for launch. It went live on March 9th 2009 as has since amassed 58 blog posts through a mix of weekly articles, tutorials and sites of the week roundups.

Growth stats

Analytics stats

Traffic stats have been slowly rising since launch, with a couple of peaks from popular posts. The highest peak of traffic between March and August was 11,906 visitors following the 10 HTML Tag Crimes You Really Shouldn’t Commit article. Lately the figure is averaging around 3400 per day.

RSS Subscribers

The growth in RSS subscribers has been the greatest achievement in my eyes, quickly rocketing to 12,667! No doubt the already established audience from Blog.SpoonGraphics has helped out here.

Twitter Followers

Line25 has had its own Twitter profile from the start, where web design links and resources are posted on a semi-daily basis. These links obviously come in handy with the Line25 profile gaining a following of 3644. The Twitter profile has also been a handy place to pump new articles when they go live each week.

Most popular articles

Every now and again an article hits the spotlight and brings in an influx of visitors. The general trend is that after each peak the level of average daily visitors then increases due to the increased exposure. The most popular articles on Line25 are:

Main traffic sources

The main sources of referring traffic are:

  1. Direct Traffic
  2. Google
  3. StumbleUpon
  4. Twitter
  5. Blog.SpoonGraphics

Line25 has also developed a good level of search optimisation thanks to WordPress and a cocktail of plugins such as the All in One SEO pack and Google XML Sitemap. The highest referring keywords are:

  1. Line25
  2. jQuery Lightbox
  3. Web Design Blog
  4. CSS Menu
  5. jQuery Plugins

My tips for launching a new blog

After learning various tips and gaining the experience from developing Blog.SpoonGraphics I had a good idea of how to go about launching Line25. Plus, the already established audience will have no doubt have helped in developing a core subscriber base. I have also tried out some new techniques. Here’s my top five tips for launching your own site:

Schedule a bunch of posts beforehand

It’s no good using all your energy building the site, then not having any content. Remember to schedule a collection of quality topics to launch the site with.

Launch with a bang!

During the very first week of Line25 it gathered plenty of traffic from the Line25 Launch Party, where a range of companies kindly offered prizes that were given away on the site. The contest cunningly asked readers to enter by posting out a tweet, or writing a post about Line25 on their site. The result was an amazing level of exposure which no doubt put the site in front of the right audience.

One high quality post is better than 3 average topics

I’ve always stuck to my one-post-per-week schedule with both my blogs, with each week’s topic being either an extensive roundup or a tutorial. Always try to create a post that covers everything the reader is likely to want to know. Additional filler posts such as weekly favourites or sites of the week are pretty easy to put together, and can help give exposure to other blog and website owners.

Stick a few social media buttons at the end of your posts

When I browse other blogs, I’ll always click all the voting buttons at the end of the article if it was a good read, but if there isn’t any, oftentimes the post might go without any votes other than the built in StumbleUpon button in my browser. Traffic is the life source of any website, so make sure you make it easy for readers to promote your content.

Optimise your website for search traffic

Search engines can provide consistent traffic once a site has become established. Setting up your WordPress permalinks and using plugins such the All in One SEO pack can seriously transform your blog into a spider magnet.


Finally, a huge thankyou to everyone who has stopped by and subscribed, and of course the advertisers who help keep the site active. Be sure to call back soon, hopefully some of the future posts will come in handy!

What?! You’re not subscribed? Head on over to the RSS feed to get your fix, oh, and don’t forget to follow @line25blog on Twitter ;-)

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Written by Iggy

Iggy is a designer who loves experimenting with new web design techniques collating creative website designs. You can follow Iggy on Twitter.


  1. choen says:

    Congratulations. Line 25 popular now.

  2. Nick says:

    Where does digg sit on your referals?

  3. Alex says:

    I would love to be the part of design inspiration gallery

  4. Alex says:

    I have much knowledge about the website designing but I am looking for application softwares

  5. Steven Snell says:

    Congrats on the success so far Chris. The number of subscribers is definitely quite impressive for the first 6 months.

  6. Ben Rama says:

    interesting insight there chris mate

  7. Zach Walsh says:

    That’s great to hear! Thanks for the insight into launching a successful blog.

  8. Jasmin Halkic says:

    Congrats. :)

  9. designvore says:

    Congratulations with Line25, you really deserve it. By the way, thanks also for the tips at the end of the article. I have launched a design inspiration gallery for one month and it’s quite hard to generate traffic when it’s your first attempt. I hope to see have the same trend as yours :).
    Keep up the good work !

  10. JohnONolan says:

    Awesome job Chris, really interesting to see all of the site stats – even though it does make me rather jealous!

  11. Lee Munroe says:

    Nice work Chris, impressive!

  12. Danny Turley says:

    Great work Chris, well done! :-)

  13. AB says:

    Thanks for making Line25.. it really helps new budding web designers!

  14. Bendesign says:

    Interesting great Work. Thank you. :)

  15. Jacob Cass says:

    Good to see such growth in such a short period of time. Well done Chris.

  16. Gordejev says:

    Very Interesting. Thanks.

  17. Juul Coolen says:

    Very interesting and informative read. Also a source of inspiration for those who run their own little websites and are looking to make it big!

  18. om ipit says:

    Chris, i love your blog

  19. klou says:

    thank you for your useful articles.
    Line25 is fresh and promising.
    Keep up the same quality. We don’t need speed.

  20. Wonderful Article Chris! Very inspiring for beginner bloggers. My blog is less than two months old so some of these tips are helpful!

  21. What a brilliant and original post! Thanks for the tips. I’ve just started a blog and this is really handy and inspiring.


  22. Great tips. Thanks for your insight.

  23. Diesel Laws says:

    Superb work! Great to see the behind the scenes. Thank you for the insight into the back end of your website!

    I hope that the next couple of years provide solid growth for Line 25.

    – Diesel

  24. Soh says:

    Awesome stuff, your content is always top notch :-) Keep up the great work Chris~

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