Showcase of Character & Mascot Use in Web Design

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Since the ‘trend’ became popular a number of years ago we’ve seen the idea of including some kind of illustrated character in a website’s design continuously reappear. A cartoon mascot can really help give a website a friendly and inviting appearance to help draw in the user. This post showcases great use of character and mascot use in web design, including old classics as well as fresh examples.

Fork CMS

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Mufeed Ahmad

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Gopal & Seema

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Creative Spark

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Sunday Best

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Shout Digital

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David Hellmann

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Forever Heavy

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Rype Arts

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Photoshop Lady

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Think Orange

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Veerle’s Blog

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Old Loft

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Veboo Labs

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Cats Who Code

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Stone Skipper

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Cute Little Factory

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Cheeky Monkey Media

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Written by Iggy

Iggy is a designer who loves experimenting with new web design techniques collating creative website designs. You can follow Iggy on Twitter.


  1. Marlou says:

    Great post, but you forgot my website ;D

  2. lxn says:

    I love this collections! Great article Chris!

  3. Laura says:

    Cheers for this post. The company I work for is currently considering using a cartoon mascot for a new brand, so this is interesting to look at :)

    PS: I love Meagan Fisher's site – that owl is adorable.

  4. Dhvanit says:

    Great collection, Great Designs .. Love this.

  5. Tommy says:

    Awesome inspiration! I just had a friend design a killer mascot for my site and I've been trying to figure out the best way to integrate it into a design.

  6. Stijn says:

    At Twoo we have also a mascot !

    More poses on !

  7. Rick says:

    Thanks for including Cheeky Monkey Media, Chris!

  8. Greg McAusland says:

    came across fork couple of days ago while doing some CMS research, gotta say I love that site bigtime.

    Pretty much one of the most elegant examples of responsive designs out there too. Makes me want to get back to the drawing board with my crappy responsive attempt.

  9. Timor-Leste says:

    Great design is awesome inspirations..


  10. Stephen says:

    Thanks for including the Fork mascotte :)

    The ones from think orange and the informant are awesome.

  11. Wow, some awesome examples here, I love the Creative Spark site (and plenty of others) thanks for sharing!

  12. Timmy says:

    I would give anything to be able to draw mascots like that, they are amazing. I'm so jel, haha. Nice post!

  13. Mani says:

    Nice Collection :)

  14. Mr.Vibe says:

    Thanks for including the Vibe Mascot. :)

  15. This was a great post!! Looking at other mascots is a great way to gain ideas.

  16. Sarah says:

    Great post, didn't realise there were so many of these!

  17. Purtypixels says:

    Awesome Chris. I love mail chimp's design/mascot/site. So creative

  18. adam says:

    love it! carbonmade unicorn takes me to candy mountain: )

  19. I am such a sucker for cartoon characters, seriously.

  20. Great post thanks for good ideas .

  21. Prüfer says:

    Love the layouts… great inspiration for my own project including a mascot!

  22. Great article thanks so much for sharing! will be coming back daily.

  23. Great way of explanation. thanks for doing this nice job!

  24. Cara says:

    Love the list! A couple of the websites on this list inspired us to make our own too. Although I find it a little tricky to pitch to clients sometimes. With examples like these and characters I know they will remember it makes it a lot easier!

  25. I really like the tweeki one. Thanks for sharing such a great mascot for web designing

  26. Cahaya Valdimarr says:

    Most of them changed the characters except Fork CMS. Anyway, nice list.

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