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44 Online Marketing Tools Every Marketer Should Have

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Looking for some useful online marketing tools to help you ease your work? Take a look at our selection of free tools, which includes some of the best internet marketing tools in the business. Below you will find some of the tools that can be used to help analyze your website, improve your social media stats, find inspiration for new article ideas, create better content for your audience, and more! You will get an accurate picture of what needs to be improved for your or your client’s website.

Some of these online marketing tools are free, while others are paid, however, most of the paid versions do offer free trials.

Use these gerat online marketing tools and start improving your website today!

Google Scholar

Google Scholar is a great tool which provides a simple way to broadly search for scholarly literature. You can use it to search articles, books, abstracts and more.

Google-Scholar

Hemingway

Hemingway App makes your writing bold and clear. The app highlights long, complex sentences and common errors.

Hemingway

Latest.is

This tool gives you an automatic list of the 10 best links from Twitter right now.

Latest-is

Must Be Present

Check your brand’s social responsiveness in real-time and compare yourself against industry benchmarks. You can get your free report to see where your company is standing in the online medium.

Must-Be-Present

Wolfram Alpha Facebook report

This tool answers questions about your Facebook data and social network. Get a free report, interactive analysis, graphs, charts, statistics, and more.

Wolfram-Alpha-Facebook-report

Fanpage Karma

Monitor any Facebook page with the best analytics and statistics tool. Create insight reports and optimize your social media marketing strategy.

Fanpage-Karma

SimplyMeasured Social Media Analysis Tool

Simply Measured makes it easy to analyze your paid, owned, and earned activity from all of your social networks.

SimplyMeasured-LinkedIn-Analysis-tool

Quicksprout

Quick Sprout is the easiest way for you to make better content so your audience and traffic continue to grow.

Quicksprout

Open Site Explorer

Use Open Site Explorer to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.

Open-Site-Explorer

Blog Topic Generator

Need some inspiration for your next blog post? This tool, by Buffer, will come with great ideas for you.

Blog-Topic-Generator

Readability

Readability is a web and mobile app that zaps clutter and saves web articles in a comfortable reading view.

Readability

Onpage Optimization Tool

This web page optimization tool analyzes existing on page SEO and will let you see your website’s data as a spider sees it.

Onpage-Optimization-Tool

Readability Test Tool

This is  a really great tool for writers who care more about the clarity of their articles.

Readability-Test-Tool

Followerwonk

Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics with this great tool.

Followerwonk

Tweriod

Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet.

Tweriod

LikeAlyzer

LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages.

LikeAlyzer

Facebook Page Barometer

Is your Facebook page’s performance above or below average? Find out and improve your stats with this tool.

Facebook-Page-Barometer

Marketing Grader

Website Grader is a free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security.

Marketing-Grader

Newsle

Never miss an article about someone who matters to you, with Newsle.

Newsle

MentionMapp

Mentionmapp is a data visualization platform, delivering Insights as a Service. It’s creating a more discoverable social web.

MentionMapp

AdWords Editor

AdWords Editor is a free, downloadable application for managing your AdWords advertising campaigns.

AdWords-Editor

Bing Ads Editor

Create and manage your Bing Ads online advertising campaigns with this easy-to-use desktop application.

Bing-Ads-Editor

AdWords Performance Grader

Get a free, instant report on your Google AdWords account performance with the AdWords Performance Grader.

AdWords-Performance-Grader

Bing Ads Grader

Want to know how your Bing Ads PPC account is performing? Try the FREE Bing Ads Performance Grader.

Bing-Ads-Grader

Google Trends

How do people search for your brand? When do searches spike? What about your competitors? The Google Trends tool uses real-time search data to help you find out the answers to these questions.

Google-Trends

Convertable

Get real-time analytics, contact forms and lead management in one simple platform.

Convertable

SEMrush

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

SEMrush

KeywordSpy

This is a free SEO & PPC Keyword Research software tool, that unveils your competitors’ most profitable Ad keywords.

KeywordSpy

The Search Monitor

The Search Monitor provides real-time ad intelligence tools which help you monitor brand and trademark compliance, affiliate compliance, and competitive ad insights.

The-Search-Monitor

Typo Generator

Find the most common misspellings and typos for your target keywords with the keyword typo generator.

Typo-Generator

WordStream Landing Page Grader

How well is your landing page performing? Find out how to optimize it, with this great tool.

WordStream-Landing-Page-Grader

iSpionage

iSpionage is a newer player in the spy tool market. This tool is much more PPC oriented than organic SEO oriented.

iSpionage

SpyFu

SpyFu exposes the search marketing secret formula of your most successful competitors.

SpyFu

AdGooroo

AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers.

AdGooroo

Ahrefs

Analyze websites, track social media, build backlinks – Ahrefs has you covered.

Ahrefs

Compete

Compete PRO lets you run and export unlimited, more comprehensive domain reports.

Compete

Anchor Text Over Optimization Tool

This tool is used to identify your anchor text diversity and highlight those areas where you are at risk for anchor text over optimization.

Anchor-Text-Over-Optimization-Tool

Domain Hunter Plus

Domain Hunter Plus is an unobtrusive Chrome Extension that allows the user to quickly scan the current web page and check for dead links and available domains.

Domain-Hunter-Plus

MozLocal

Moz Local helps local search engines – and new customers – find your business online. Please enter a business name.

MozLocal

Internet Marketing Ninjas SEO Tools

This is a selection of free tools which include some of the best internet marketing tools in the business.

Internet-Marketing-Ninjas-SEO-Tools

MozCast

MozCast is a weather report showing turbulence in the Google algorithm over the previous day.

MozCast

SEO Tools for Excel

This is an Excel plugin for working with online marketing. Create SEO reports and dashboards with ease.

SEO-Tools-for-Exce

MozBar

MozBar lets you access important SEO metrics at a glance as you surf the web.

MozBar

TweetDeck

TweetDeck is your personal browser for staying in touch with what’s happening now.

TweetDeck

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Written by Iggy

Iggy is a designer who loves experimenting with new web design techniques collating creative website designs. You can follow Iggy on Twitter.

5 Comments

  1. Nidhi Shah says:

    Great list of online marketing tools. It’s a huge list which will be very helpful for online marketing professionals. Also I would like to add one important tool which is SEO Screaming frog Spider. Use this it’s very helpful provide a load of useful data. Thanks.

  2. Ammar Khan says:

    Thank you for the information.Although have been using a few of them , yet new tools are helping a lot in online marketing.
    Thanks a lot

  3. Kiran Voleti says:

    This is must have resources for every marketer.

  4. Lily says:

    Nice list of tools. I used a couple of them. I get domain report by Compete, it is really handy. Ahrefs is great for analyzing website – I like that I can insert a thousand of sites and get a full comprehensive file with data about DR rates and other useful stuff. I would recommend it for SEO. WordStream Landing Page Grader is also one of my favourites. However I now mostly switched from desktop to smartphone. And I was surprised because I could not find any good tools for mobile marketing. For example, in Mashable they name only five tools – that is so few! I am also really surprised that there still no centralized app to manage it all at a time. App development now is so advanced, just look at the scope of things they do, why cannot they develop such a thing? It would be really great if they did.

  5. Gloria says:

    Nice list, really helpful!

    I would recommend trying BRAND24 which is really nice, easy to use, efficient, and affordable tool for real-time internet monitoring and analyses. It gives instant access to all public mentions, allows to track and join online conversations relevant to your business, and gives analyses of reach, sentiment, and influence. Really helpful tool!

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