35 Best Social Media Tools You Should Start Using

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We selected here 35 social media tools you should add to your arsenal of online marketing tools. Most of these tools are specifically targeted to add functionality and ease your work with the social media accounts you manage, while others are not specially created for managing social media, but they can help you a lot and improve your workflow considerably.

These social media tools are most needed when you want to simplify your marketing tasks and enhance your social media marketing strategy.

Let us know in the comment section below what other social media tools you would add to this list.


Buffer makes it super easy to share any page you’re reading.

Buffer for Calls to Action

Sniply is the future of content marketing! Sniply adds your custom call-to-action to any page on the web, allowing you to engage your followers.



TweetDeck gives the Twitter experience more flexibility by letting you view multiple timelines in one easy interface.


Social Media Examiner

Social Media Examiner helps businesses master social media marketing to find leads, increase sales and improve branding using Facebook, LinkedIn, Twitter, etc.


Tailwind for Pinning Instagrams to Boards

Enhance your Visual Marketing on Pinterest & Instagram with this great tool.


All In One SEO Pack

All in One SEO Pack optimizes your WordPress blog for SEO (Search Engine Optimization).


Todoist for Task Management

Todoist is the best online task management app and to do list. For Web, iPhone, iPad, Android, Chrome, Outlook and many more! You can use it to keep track of the tasks that need to be done on your social media accounts.


Overvideo for Video Calls to Action

Creating your favorite Overvideo only takes a few easy steps. You can easily add texts to your videos with this great app.


Flickr Creative Commons Search

Many Flickr users have chosen to offer their work under a Creative Commons license, and you can use their photos for social media posts.


Little Bird for Influencer Engagement

Little Bird delivers powerful influencer discovery and social media strategy tools to help brands find influencers.


Google Analytics

Get the data you need to make intelligent marketing and business decisions with Google Analytics.


Studio for Instagram Image Design

Add beautiful layers to your photos and share your creativity with friends and family.


Portent Idea Generator for Writer’s Block

Portent’s Content Idea Generator is super easy to use. It creates SEO friendly blog post titles and kills writer’s block


Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly.


Authority Labs

Track website rankings in Google, Yahoo!, and Bing daily. Our automated SERP tracking saves you time and helps you respond quickly to ranking changes.


Pocket for Organized Content Consumption

Pocket is a place for high-quality content and sponsored posts.


Zoho SalesIQ for Customer Chats

Convert your visitors into happy paying customers. Track visitors on your website, identify fresh leads, capture and communicate in real time.


Lower Third for Hangout on Air Branding

Hangout Toolbox provides useful applications to improve your Hangout experience.



TubeMogul is the leading independent software platform that enables brands and agencies to plan, buy, measure and optimize their global advertising.


Process Street for Reader Engagement

Process Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures.


Circloscope for G+ Community Management

Automatically discover the engagers you need to follow to make your Google+ experience explode.


Pablo for Social Media Images

The beautiful images that you create using Pablo help increase your online engagement. There’s no easier way to become a more effective marketer!



Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and more.


Tagboard for Audience Research

Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook.



Listen, engage, publish, and analyze like never before to make the most of your presence on social.


Leadin App for Contact Automation

Set up contact & lead capture forms on your website in minutes, or sync your existing forms to your Leadin database. No coding required.



Connect to your customers with email, mobile, social, Web experiences and advertising.


Tweetbot for Saving Content

Sync your timeline across your iPhone, iPad, and Mac, mute tweets by user, hashtag, tweet source, or keywords, and more, with this useful tool.


Sumo for Opt-ins and Conversion Optimization

Sumo is a suite of free tools that can be used to grow your website’s traffic.


Smart Podcast Player for Branded Podcasts

The Smart Podcast Player has 7 entirely unique features that will get you more downloads, shares, and subscribers.


RebelMouse for Segmented Content Aggregation

Built on best practices for community management, RebelMouse is the first CRM meets CMS for social content.

RebelMouse-for-Segmented-Content-Aggregation for Networking

This tool is great for anyone networking, like job hunters, salespeople, recruiters, and others.


Tweet Life for Identifying Influencers

Make better decisions based on actionable data gathered from social listening tools, with this tool.


Word Swag for Text on Images

Now you can create beautifully custom text layouts with ease, by using this tool!


Social Analytics for Content Research

This great browser app gives you social stats on any web page you land on.


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Written by Iggy

Iggy is a designer who loves experimenting with new web design techniques collating creative website designs. You can follow Iggy on Twitter.


  1. K Childress says:

    Enjoyed reading your article. I have met so many clients that have tried to build their own website using a DIY approach or paid a website company for a template design not knowing the difference between a template vs. custom, only to find out that their website does not rank well on search engines and/or lacks needed functionality. Sadly, some of my new clients have thrown away thousands of dollars in the past getting fooled by cheap template website builders. My company only develops custom websites. Great blog post!

  2. Aditya says:

    Hi, the tools that you provide in this post looks really good. And I want to know that all these tools are paid or not.

  3. boopathi says:

    Nice collections

  4. Gloria says:

    Great list!
    I already know some of those tools, but some are new to me. I’ll try it for sure. Thanks for inspiration!

    I’m also happy that you mentioned about social listening and I wonder, have you ever tried BRAND24 real time internet monitoring and analyzes solution? It’s quite beautiful, easy to use, efficient and affordable application. I love it and believe that’s worth to try :)

  5. Hi Iggy, great article, thanks for sharing your experience!

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