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40 Beautifully Animated Website Designs

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Let us first talk about what animation is and then how it can be successfully used in web design. First of all, you should know that animation is a high-speed display of a sequence of images that creates the illusion of motion. The resulting effect is an optical illusion of movement produced by the phenomenon of persistence of vision. This can take numerous shapes; however, the most widely recognized are motion pictures and videos.

Today, animated effects are important parts of a website’s content. They are useful features that help improve users’ interaction with the site. Designers can use as much animation effects as they think it’s best for a website, but they must keep in mind that a site without any movement can look outdated and boring, just as a site with too much movement can turn into a chaotic mess. It’s a thin line between these two, and web designers should masterfully use this technique if they want to have the best results.

Here are some beautifully animated website designs that use animation in different ways. Some of the examples below are fully interactive animated website designs while others include animation only in certain parts of the design. All are compelling examples of how animation works for different objectives.  Let us know which one is your favorite!

Bundy Bundy

This is the site of a hairstyle salon from Vienna, with a tradition reaching back to 1862.  The design of the site is a clean one, with surprising photo animations.

Bundy-Bundy

Involve Digital

Involve Digital is a digital marketing agency that gets the best results for its clients. Their site also features interesting, fun digital animations.

Involve-Digital

Adidas Climachill

This is the website for Adidas Climachill, part of adidas.com. This beautifully animated site uses typography, photos and effects in order to create a smooth, interactive animated effect.

adidas-Climachill

Trainrobber VR

Trainrobber is a Los Angeles based VR agency specializing in creating immersive content for brands and their clients.

Trainrobber-VR

Granny’s Secret

The jams featured on this cute animated site are made in Serbia with fresh and organic fruits. Check out the awesome way they integrated content with animation, right on their homepage.

Granny's-Secret

Cavalier: Conqueror of Excellence

The Cavalier is a black a white animated platform with a historical theme, in which a squire has to reach excellence in order to become a knight.

Cavalier-Conqueror-of-Excellence

Pumperlgsund

This simple but with clean site layout contains information about a yolk drink without cholesterol. They used a minimalist, plus the animated effects are pretty cool too.

Pumperlgsund

Falter Inferno

This website design is likely to impress the potential readers of the Austrian newspaper Falter. The animations on the site illustrate a journey through 8 layers of hell, inspired by Dante’s Inferno story.

Falter-Inferno

Studio Marani

Studio Marani is one of the most popular Italian communication firms. The animation on the site is somewhere between traditional and modern.

Studio-Marani

Eyezen Challenge

The Eyezen Challenge is an engaging gaming experience that allows users to experiment the Fanatic eSports star Martin “Rekkles” Larsson, using only their eyes.

Eyezen-Challenge

The Next Rembrandt

Discover the story behind The Next Rembrandt (a 3D-printed take on the painter’s style)  on a site with a smooth and stylish design.

The-Next-Rembrandt

Boombotix Pro

The Boombot PRO is designed for those that demand the highest level of audio performance. The product is featured on a site with a simple layout for a maximum visual impact.

Boombotix-Pro

Poignée de main virile

The new website for the France-based graphic design & digital creative studio, Poignée de main virile, offers a unique animated experience.

Poignée-de-main-virile

Sound of Change music label

This animated website design is great for this new record label, which gives people the opportunity to have their music recorded in a studio.

Sound-of-Change-music-label

Get Vive Ready

These interesting HTC headphones are promoted on an animated and responsive site that looks stunning.

Get-Vive-Ready

Nurture Digital

This attractive website design was created for Nurture Digital, an agency that promotes online video campaigns for big and small brands.

Nurture-Digital

VITY’S DESIGN

This eye-catching animated site is making and selling custom parts for HARLEY DAVIDSON worldwide.

VITY'S-DESIGN

The Law of the Jungle

Step inside and explore the wilderness with the help of this spectacular animated site for the Jungle book movie.

The-Law-of-the-Jungle

Discovery Building

The Discovery Building, which provides public space and two research institutes for campus and community members, has a user-friendly animated presentation website.

Discovery-Building

iFly50

To celebrate the iconic fiftieth edition, the IFLY KLM Magazine, created a vividly animated site for the ultimate travel collection, presenting the 50 most beautiful, fascinating places on Earth.

iFly50

Nikos Koulis Jewels

This is the site of Nikos Koulis, a Greek jewelry designer. This website has a great design with a sharp and inspiring look.

Nikos-Koulis-Jewels

DADA-DATA

DADA-DATA celebrates 100 years of the Dada movement. This vibrant site is a digital documentary consisting of interactive exercises and a web anti-museum.

DADA-DATA

Phive Health & Fitness Clubs

This impressive animated site is the site of The Celas Fitness Club which offers spaces integrated with the club’s architecture, characterized by their ample size and comfort.

Phive-Health-&-Fitness-Clubs

Love Notes

This adorable, colorful with interesting animation website allows the user to send a Valentine playlist with a secret message.

Love-Notes

Portfolio of Aaron Porter

Aaron Porter is a designer, filmmaker and creative. His site has a unique navigation pattern which builds a spatial context.

Portfolio-of-Aaron-Porter

LA 2024

This sharp interactive online platform is the official site of the LA24 Exploratory Committee to bring the 2024 Olympic and Paralympic Games to Los Angeles.

LA-2024

Maeva Barrière

This exquisite and elegant site is a virtual presentation space for Maeva Barriere, a French artist who’s focal point research is the edible art.

Maeva-Barrière

Emirates: View From Above

This interactive animated site is enabling visitors to spin the globe to one of the 18 destinations and then stops on a random part of the world, such as Greece or Vietnam.

Emirates-View-From-Above

Wonderland

This lively site is the site of Wonderland, a digital creative studio that builds great online experiences & visual identities.

Wonderland

In Space We Trust

This absorbing art project is dedicated to all space pioneers and researchers of space. In an animated manner are shown the most important events in the history of space exploration.

In-Space-We-Trust

Mira

This bold animated web design was created for the site of Active Theory, a creative digital production studio based in Venice, California.

Mira

Dac Davy Nguyen – DDNG Portfolio

Dac Davy’s site, a 23 years old French designer, is a sumptuous black and red site that features the artist’s portfolio.

Dac-Davy-Nguyen---DDNG-Portfolio

Adidas ACE 16

This Adidas site has a metallic blue background and lots of video presentations for the revolutionary ACE 16 laceless soccer cleats.

adidas-ACE-16

Concrete LCDA

This is a modern and suggestive site with a gray and white background that promotes Concrete LCDA, a European leader in custom interior layouts and wall cladding made from concrete.

Concrete-LCDA

Natan

This stylish and contemporary platform is the site of a fashion house founded by Edouard Vermeulen, in 1983.

Natan

Oxford House

Oxford House is a creative production agency. Their lively site presents the agency portfolio through photos or videos.

Oxford-House

A Short Journey

This gorgeous interactive site is taking the user on an animated holiday adventure.

A-Short-Journey

Make Me Pulse 2016 Wishes

This impressive site is one of the best online greeting cards for 2016, made of web-toys by Make Me Pulse.

Make-Me-Pulse-2016-Wishes

Tolia – The Longest Short Films

This dynamic, lovely site features, in a fun way, the assortments of Tolia ice cream.

Tolia---The-Longest-Short-Films

Portraits by B&O PLAY

Portraits by B&O PLAY is a photographic exploration of the harmony between consumer wearables and fashion. Users can click on each one of the six portraits and examine it.

Portraits-by-B&O-PLAY


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Written by Iggy

Iggy is a designer who loves experimenting with new web design techniques collating creative website designs. You can follow Iggy on Twitter.

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