Web Design Trend Showcase: Letterpress Text Effect

Web Design Trend Showcase: Letterpress Text Effect

The trend that has become commonly known as ‘the letterpress effect’ has managed to make its way into a range of website designs. The effect itself is often added to text headers and buttons, giving an inset or debossed appearance. Take a look at this roundup of great examples of this trend, and follow on to a mini tutorial outlining how to create this effect in your own designs.

Deaxon.com

Letterpress text example

SarahLongnecker.com

Letterpress text example

365DaysOfAstronomy.com

Letterpress text example

AlexBuga.com

Letterpress text example

PowerSet.com

Letterpress text example

ESOrganizers.com

Letterpress text example

LennartBasler.com

Letterpress text example

RyanRoberts.co/uk

Letterpress text example

LeeMunroe.com

Letterpress text example

BohemianCoding.com

Letterpress text example

MJarosz.com

Letterpress text example

Apple.com

Letterpress text example

Tutorial9.net

Letterpress text example

DailyChallenge.org

Letterpress text example

TheNorik.com

Letterpress text example

From-The-Couch.com

Letterpress text example

Inspireling.com

Letterpress text example

BrightKite.com

Letterpress text example

Postbox-Inc.com

Letterpress text example

Saturized.com

Letterpress text example

Create Your Own Letterpress/Inset/Debossed Text

The effect itself can be easily replicated using the layer styles built right in to Photoshop, follow these simple steps to create your own letterpress style text effect.

Letterpress text effect tutorial

Type out your desired text into your Photoshop document, maybe this could be part of your website header or a button graphic.

Letterpress text effect tutorial

Double click on the text layer to open the layer styles properties. First, add a gradient overlay to the text. Choose two swatches at a slightly darker shade to the background colour and position the angle straight downwards.

Letterpress text effect tutorial

Next, add an Inner Shadow to simulate how the light would form a cast of shade on an inset shape. Alter the distance according to how deep you would like to effect to be, using very subtle amounts usually gives the best results. Drop the opacity to around 30%.

Letterpress text effect tutorial

Finally, add a Drop Shadow to the text. By default the Drop Shadow produces a dark, blurred shading effect, swap around the options such as the Blend Mode, Color, Distance and Size to create a very fine highlight along the bottom edges of the letters.

Letterpress text effect tutorial

The final image shows how these simple techniques can give the impression of a realistic effect. The subtle gradients, fine shadows and highlights help represent how the effect would appear in reality.

Letterpress text effect tutorial

Rather than using a shade of the background colour on the Gradient Overlay, try a very dark grey/black to give a cool Adobe CS4 style effect to your text!