Best Mac App Design: Showcase & Trends

Best Mac App Design: Showcase & Trends
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January 03, 2020

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Website designs for premium Mac application websites are amongst the most beautiful web designs on the net. Here’s an inspirational showcase of some of the best Mac app web design trends, along with a look at some common trends and features.


Kaleidoscope Mac app web design Pin

Check out Kaleidoscope, for example, it uses vibrant colors for their logo, typography in all shapes and sizes and a neutral purple texture for its background.

iMazing 2.3

iMazing 2.3 Mac app web design Pin

This new iMazing app version comes with a lot of cool features and improved backup. This website uses a minimalist design that keeps it simple and cool and uses lots of screenshots.


Transmit 5 Mac app web designPin

Transmit’s website presents their app through a lot of content. They use huge animated icons and typography and if you’ll continue scrolling you will also notice many explanatory screenshots.


The Best Mac Web Design Software RapidWeaverPin

This app will help you build the website you’ve always dreamed of. RapidWeaver 7’s website uses a lot of good content to present their app’s features. They use videos, slideshows and so much more.


View the website Mac app web designPin

Delibar focuses and on managing bookmarks and this app’s website has a friendly interface thanks to the oversized icon and buttons and its light blue textured background.


View the website Mac app web designPin

Versions’ website uses a black background on which their green logo and white typography stand out.


Silverback 3 Mac app web designPin

Silverback also has a friendly interface that uses a light green background and has the perfect mix of typography and color.

Espionage 3

Tao Effect Espionage 3 Mac app web designPin

They have a sharp and neat web design layout that focuses on presenting the perks of using Espionage 3. You can even watch a video tour of their app.

Flume 2.7

Flume 2.7 Mac app web designPin

Flume 2.7 is a photo editing and sharing app for Mac users that has plenty new features. Their app’s website uses a neat and elegant design layout.


Cornerstone Mac app web design Pin

Cornerstone has a much more minimalist web design layout. The first thing you’ll see is their logo followed by horizontal bands of screenshots and other content.


Spark for Mac 1.3 Mac app web designPin

Spark is your go-to email app for Mac with a very aesthetic interface and it is also easy to manage. Their website also uses a minimalist design with lots of typography and screenshots.


The Power Email App PostboxPin

This is yet another email app for Mac. Their website also uses horizontal bands and bright colours in the header followed by a minimalist design and good content.


Espresso The Web Editor for MacPin

Espresso focuses on delivering good content mainly through huge images, screenshots of their app. They use a light grey texture that turns white as you scroll and grey typography, giving the interface an elegant touch.


Capo Learn More Songs in Less Time Mac app web designPin

Gapo uses typography, images and a pink background for their web design layout followed by a horizontal picture that tells a motto. All this makes the website look more friendly and familiar.

Common features

There’s a hand full of design features that tend to appear time and time again in the designs of Mac app websites. Some of these design trends take inspiration directly from Apple, like the well-designed features layout – a common trait of an web page – while others are commonly used techniques in the world of website design that is taken a step further, example being the use of icons to reinforce the text with a visual clue, but these icons are much larger in size and include much more detail.

Vibrant colours

 Mac app web designPin

Almost every site in the showcase features a mix of vibrant colors, either in the form of an illustration or from the large icons on the page. A dark background color helps these colors ‘pop’ with a super bright appearance.

Large buttons

Tao Effect Espionage 3 Mac app web designPin

Being downloadable applications means a prominent download or buy now the link is crucial. Large and chunky buttons have become popular elements across the web design industry, but Mac app websites often feature oversized button graphics with a tactile feel created with subtle shading and highlights.

Features icons

Transmit 5 Mac app web designPin

The use of icons to reinforce nearby text is nothing new in web design, but Apple’s own use of large and more detailed icons has led to icon designs becoming bigger in size; more detailed and vibrant, and generally more unique in the type of imagery they depict.

Oversized icons

 Mac app web designsPin

The icons in OSX are designed at extra large proportions, so the icons for the apps themselves also need to be oversized and therefore include plenty of detail. These icons act as the app’s logo and branding – It’s what people will recognize the app by when it’s sat in their dock, so it makes sense to use the supersized icon as part of the website design.

Designed layouts

 Mac app web designsPin

Usually, the surrounding interface of a website is designed, then the content is simply inserted and forgotten about. However, the Apple website is a great example of how the content itself is designed, as well as the surrounding page. The Mac app websites often take inspiration from this, combining imagery and text into flowing layouts.

Modal windows

Transmit 5 Mac app web designPin

Javascript Lightboxes and modal windows have become pretty much standard in today’s web, but this particular style of the window appears time and time again in Apple-related site designs. These lightbox windows are great for showing off screenshots of the app, or an introductory video.

Crisp & sharp interface design

Cornerstone for Mac Pin

The OSX interface is razor-sharp with tiny pixel levels and highlights giving a really crisp appearance. This design style has emerged onto the web, particularly in Mac, iPhone, and iPad related websites. Soft and subtle shadows, inset text and 1px highlighting lines all add to the theme.

Written by Iggy

Iggy is a designer who loves experimenting with new web design techniques, collating creative website designs, and writing about the latest design trends, inspiration, design freebies, and more. You can follow him on Twitter


Would you like to say something?

  1. Tina Ta says:

    Love these colours and layout! My fav!
    Thanks Chris!

  2. santa barbara web design says:

    I love the simplicity of most of the designs. Thanks for sharing!

  3. Website Design says:

    Top Software Company in the IT Industry That Provides professional services in website designing, website development, website maintenance, website redesigning, web promotion, search engine optimization, e-commerce web development, intranet application development, SEO

    Thank you

  4. Sammy says:

    yeah Espresso is the best :)
    thanks for sharing

  5. Designmango says:

    Great article thanks.

  6. Jose Gonzalez says:

    I love the details on the icon of Socialite. They really make it stand out.

  7. Web Designers says:

    I agree, Espresso is my favourite too!

  8. PHP Development says:

    All are Amazing design but i like "Espresso" most. Thanks for sharing…

  9. Edwin Ortega Bu says:

    Amazing thanks for share ….

  10. Galen says:

    I think all of Panic's application sites look great and follow everything you mentioned. Marketcircle is also a beautiful site to look at.

    Great article!

  11. Yakim van Zuijlen says:

    Windows applications have not this nice style on there site.

  12. steve says:

    You've got some really nice examples there! I'd imagine some of those would be a pain to load on a slow connection though!

  13. Andy Barratt says:

    I'm actually kinda sick of seeing this kind of design trend. It's been around a long time and has long since exceeded being synonymous with mac app site design.

    It's time for something new surely?

  14. Martin Lucas says:

    Lovely examples – the common features breakdown is really helpful. Thanks.

  15. Max Luzuriaga says:

    Great roundup, I really love app websites!

  16. Jonny says:

    Nice post. We have almost finished an iPhone App site. Cant wait to launch it :)

  17. Josh says:

    All great looking designs, Kaleidocope is my favorite though

  18. Ibrahim says:

    Hey Chris! Nice post! Thanks for the info!

  19. Patrick Hazard says:

    That seems to sum up not only mac application websites, but iPhone and iPad app websites as well!

    Also, though not directly related to the design of the site, most mac app websites have a download (a trial) button next to a 'buy now' button. Lots of windows applications don't have these trials.

  20. Mohanraj says:

    I liked the design. Thanks for sharing :)

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